Yearly, manufacturers spend money on beautiful, festive campaigns equivalent to over-the-top brick-and-mortar shows and interactive pop-up experiences to seize shopper’s consideration, spotlight seasonal collections and drive sales during the holiday season. With virtual holiday pop-up experiences, manufacturers get the most effective of each worlds: digital extravagance and fascinating interactivity in immersive pop-up experiences primed for the busy purchasing season. Plus, as an added bonus, a digital aircraft to showcase vacation marketing campaign belongings.
Digital vacation pop-ups are momentary installations that supply a singular mix of engagement and immersive storytelling, providing vacation consumers a one-stop store to discover, research and seamlessly purchase gifts. Identical to bodily vacation pop-ups, digital vacation pop-up experiences are interactive and memorable—excellent for building buzz around seasonal collections and brand moments.
Pair bodily vacation pop-up activations with a digital counterpart to maximise the ROI and prolong its attain, or create a standalone digital vacation pop-up crammed with decor and options solely doable within the digital realm to have interaction consumers. See how main manufacturers in fashion, beauty, CPG and extra have labored with Obsess to create digital pop-up experiences for his or her vacation marketing campaign combine.
Coach Digital Vacation Present Store
Open for the vacations, Coach unveiled an ultra-engaging, highly-gamified digital pop-up retailer set in a retro present store for consumers on their direct-to-consumer e-commerce web site. The digital expertise showcased merchandise kind the model’s vacation assortment, and featured a number of partaking options equivalent to a mascot scavenger hunt sport and the flexibility to shop with friends by way of reside video feeds. Combining expertise, innovation and creativity, Coach gained a Webby Award in Retail and Shopping within the Metaverse, Immersive and Digital Class for this digital vacation expertise.
E.l.f. Cosmetics Digital Vacation Workshop
The e.l.f.z labored their vacation magic with the Digital Workshop by e.l.f. Cosmetics, coating each digital nook with glitter and the “most OMG presents” of the season. The digital vacation pop-up store enabled guests to find must-have magnificence stocking stuffers and digital branded mini games like an identical sport constructed right into a crimson sequin wall. The digital playscape was primed for purchasing throughout the busy gifting season, with every product accessible for buy immediately within the workshop. Spotlighting the Sleigh the Holiday Gift Finder, consumers might discover their excellent current with a three-question quiz.
Elizabeth Arden Vacation Expertise
Revlon magnificence model, Elizabeth Arden, routinely refreshes the merchandise and decor of their digital expertise, leveraging visible merchandising to spotlight new merchandise. For the vacation season, they showcased their curated present units, wrapped neatly in crimson and gold. Exterior, guests had been greeted with a flurry of snow. Inside, they had been met with festive decor, a customized skincare quiz, new branded on-line video games equivalent to a two-level matching sport and their notorious AI-generated gallery-style exhibit to showcase the model’s historical past by means of AI-enhanced archival footage.
Rao’s Digital Vacation Saucery Pop-up
Legendary specialty meals model Rao’s immortalized their IRL pop-up expertise with a digital twin—later revealing a vacation model of the Digital Saucery as a part of their seasonal marketing campaign. The Digital Vacation Saucery Pop-up store empowered customers to discover the model’s greatest in glass merchandise and get misplaced within the sauce, studying extra about their premium portfolio and distinction. Consumers had been immersed into Rao’s digital model world with seasonal decor, animated cheer and interactive options equivalent to their customized digital jigsaw puzzle sport and vacation giveaway problem.
Crocs Digital Vacation Pop-up Store
Including to their troupe of digital pop-ups, together with their progressive Jibbitz experience, Crocs created a virtual 3D holiday experience—decking the halls with boughs of holly and seasonal Jibbitz. When getting into, customers might take a quiz for solutions on the right current, directing them to thematic rooms with the advisable merchandise; from glitzy, disco balls to pink, fuzzy partitions, every room emphasised the character of the famed shoe charms in it. To additional interact guests of the expertise, Crocs additionally included media belongings from their vacation marketing campaign and a customized branded sport to catch Jibbitz for an unique prize.
Laura Mercier World of Magnificence: Vacation Version
Stocking stuffers and present units galore, the Laura Mercier World of Magnificence digital expertise received a surprising, festive makeover for the vacations. Sporting new animations and decor, the momentary look showcased the Orveon model’s seasonal assortment alongside engaging, fan-favorite features of the unique expertise. Guests might nonetheless play the scavenger hunt sport, take a customized shade quiz and check out on personalised product suggestions with AR expertise. As at all times, every product was accessible for buy immediately within the digital expertise—customers might even add full appears from their shade quiz outcomes and the Digital Strive-On characteristic.
Immersive vacation pop-up experiences are a strong instrument for manufacturers seeking to interact consumers in new and thrilling methods. Targeted on personalization and engagement, these highly-visual experiences are remodeling vacation on-line purchasing. To be taught extra about how one can stand out this vacation season with interactive digital vacation pop-up experiences, book a demo or electronic mail contact@obsessvr.com.
