Gaming platforms within the metaverse have develop into a necessary a part of youthful generations’ each day digital lives as they provide a extremely interactive method to join and socialize just about, with a heightened deal with personalization. Roblox is without doubt one of the largest metaverse platforms at 80+ million energetic customers each day spending a median of two.4 hours on the platform, which is extra time spent each day than YouTube, TikTok, Instagram and Netflix mixed. With over half of the neighborhood youthful than age 13, the platform affords manufacturers a possibility to succeed in youthful audiences by constructing custom Roblox experiences.
Roblox customers signify themselves as one among two forms of avatar kinds, and personalize them by branded avatar items referred to as UGCs. Starting from clothes and niknaks to hairstyles and make-up appears, the digital objects Roblox avatars can put on are extremely customizable. As gamers discover completely different model worlds, they elevate consciousness and visibility of merchandise they’re sporting.
The variety of manufacturers and retailers creating gamified experiences and promoting digital items on Roblox is rising quick, gaining consideration from high-profile multinational manufacturers trying to attain its highly-engaged, youthful viewers. Roblox monetizes experiences by permitting manufacturers and creators to promote digital objects of their in-game shops or on its avatar market in return for its digital foreign money, which customers should purchase utilizing real-world cash.
Right here Are 7 Roblox Model Experiences:
1. Walmart Found
Walmart developed their Walmart Found activation to emphasise the significance of creators on Roblox—spotlighting 300+ neighborhood creators for customers to find, store and vote on throughout departments. The retail-giant needed to empower Roblox gamers to seek out one thing that resonated with them, encouraging them to find new UGCs and experiences. In Walmart Found, gamers might navigate the immersive house with their sidekick digital cart, nominate their favourite UGCs and experiences to point out creators their assist, play varied mini-games in opposition to pals, unlock exclusives like backgrounds in your avatars to take photos with and extra.
2. Fenty Magnificence + Pores and skin Expertise
Fenty Magnificence launched a limited-time Roblox expertise that includes key merchandise from Fenty Magnificence, Fenty Pores and skin and Fenty Perfume, to interact followers of the model. The expertise featured unique UGCs similar to a digital beanie (additionally out there IRL in keychain format), {custom} branded mini-games and a dynamic leaderboard displaying the highest fan-made lip glosses of the week. Each week, gamers might create fully-custom glosses, designing all the things from the bottle design and shade title to components and results. The distinctive glosses have been then displayed on the selves of the digital Sephora Expertise for others to vote on. On the finish of the four-week activation, Rihanna herself voted on her favourite lip gloss to create IRL by Fenty Magnificence.
3. The amikaverse
Haircare model, amika, launched the amikaverse as an extension of the model’s function, embodying their dedication to inclusion, duty and sustainability. The sweetness model additionally highlighted self-expression within the expertise, that includes unique digital wearables from vibrant hairstyles to a hair dryer jetpack. Amika even held a digital sweepstakes providing customers the prospect to obtain a limited-edition, vibrant jacket impressed by the model’s iconic packaging.
Upon getting into, guests are greeted with a Bestie to assist them navigate the immersive, play-driven world—every resulting in a distinct part of the expertise akin to their character: Stylist, Gardener and Recycler. Stylists information gamers to the Salon, the place they may hone in on their hair experience and handle the various set of hair considerations introduced by varied NPCs. With Gardener besties, customers enterprise to the Backyard the place they develop and harvest components of various amika merchandise. The Recycler path highlights the model’s dedication to sustainability, empowering gamers to discover the amikaverse and gather supplies to mix into packaging. As soon as customers have the hair care information, components and packaging, they’re in a position to faucet into their creativity and create {custom} merchandise to present to pals inside the expertise. Be taught extra concerning the amikaverse, developed by Obsess.
4. My Hiya Kitty Cafe: Tycoon
Japanese leisure firm, Sanrio, adopted the favored tycoon fashion for his or her Hiya Kitty expertise, permitting Roblox gamers to create, handle and embellish their very own cafe, rain or shine. Guests are greeted with Sanrio’s famously lovely, kawaii characters within the immersive expertise, earlier than hopping behind a counter to serve different gamers or store different tycoons’ retailers. By finishing challenges and taking part in {custom} mini-games, customers might unlock rewards or win unique UGCs by getting into giveaways. Hiya Kitty made the expertise additional immersive by that includes a dynamic atmosphere: updating décor for holidays, showcasing seasonal modifications similar to climate and alternating between evening and day.
5. Barbie Dreamhouse: Tycoon
Construct your personal Malibu dreamhouse with Mattel’s Barbie Dreamhouse Tycoon Roblox activation. With as much as 4 flooring and 30 rooms, starting from a yoga studio and walk-in closet to a helipad, gamers can construct a dream house solely present in Barbie’s world. Similar to Barbie herself, Roblox gamers can attempt completely different careers through mini video games within the expertise or simply seashore and hand around in Malibu City Sq.. Just like IRL Barbies, the gamified expertise highlights the flexibility to customise and decorate—from the long-lasting blonde ponytail to fabulous outfits and make-up, there isn’t a scarcity of UGCs for these avatars.
6. The Ralph Lauren Winter Escape
Ralph Lauren ventured into Roblox with a limited-term expertise referred to as “The Ralph Lauren Winter Escape” that supplied a digital assortment of gender-neutral clothes. Avatars might put on as much as eight sportswear appears and choose objects from the present collections. Ralph Lauren’s Roblox expertise had new product drops on a weekly foundation, from new appears to limited-edition equipment and shock bonus objects. Christina Wooton, Roblox’s Vice President for World Partnerships, commented, “This new digital expertise is supposed to additional specific Ralph Lauren’s deal with digital innovation, following its virtual store experience [by Obsess].”
7. Crocs World: Tycoon
Crocs World: Tycoon on Roblox permits gamers to harness the facility of creativeness and personalization in a park revolving across the iconic footwear—with {custom} colours, shapes and Jibbitz charms. Gamers can discover the beach-themed park in a Crocs Automobile or through Crocs Jetpack and earn likes inside the sport to unlock new points of interest and customization potentialities. Additional leaning into personalization of their digital endeavors, Crocs launched a digital Jibbitz Experience with Obsess, centered round self-expression, gamification and schooling. The Obsess-powered digital expertise showcases the model’s iconic Jibbitz charms with progressive options such because the custom-built claw sport and the groundbreaking 3D Jibbitz Customizer, empowering customers to create their very own distinctive pair of Crocs to be bought instantly within the digital atmosphere.
Obsess develops shopping-focused, Roblox experiences for manufacturers on the platform, leveraging tactical merchandising and {custom} mini-games to advertise purchases. Every facet of an Obsess-powered digital expertise on Roblox is designed primarily based on years of 3D spatial knowledge from 350+ digital shops. Obsess additionally extends ROI of Roblox model experiences by pairing them with a virtual store, empowering customers to buy each bodily and digital merchandise. Whereas the Roblox platform doesn’t presently permit customers to buy bodily objects within the digital expertise (coming 2025 with the launch of the Shopify partnership), Obsess-powered digital shops do through e-commerce integration. Making a digital expertise that’s accessible throughout platforms extends the attain of a single activation and speaks to completely different viewers teams wherever they’re.
Roblox offers an enormous alternative for manufacturers to interact youthful generations within the metaverse. Ahead-thinking manufacturers are establishing digital worlds in Roblox and on their very own web sites, similar to with digital shops. To be taught extra about making a {custom} model activation on Roblox, book a demo or electronic mail contact@obsessvr.com.
