Puffpaw Brings its ‘Vape-to-Earn’ Model to the Mainstream With New NFT Launch

DePIN mission Puffpaw is pioneering an progressive “vape-to-earn” mannequin that goals to wean people who smoke off dangerous nicotine by tokenized incentives—and it’s bringing its product to mainstream customers with the launch of its new NFT assortment and vapes.

“The aim is to draw extra of the actual customers,” Puffpaw’s co-founder, Reffo Tse, informed Decrypt. “Should you’re promoting to the actual people who smoke, actual shoppers, they know nothing about crypto,” he defined, including that, “We’re creating a brand new client expertise right here.”

The upcoming Gen2 NFT assortment will launch on Berachain, which incubated Puffpaw, and the web site of Korean vape and juice model TREATs, Puffpaw’s strategic companion in Korea. Billed as “most likely probably the most distinctive gross sales occasion on this multi-billion greenback trade,” the gathering consists of 30,000 NFTs, every of which comes with a Puffpaw field containing one vape and three pods.

The place the Puffpaw Genesis assortment was geared toward crypto degens, with airdrops and extra advantages for early customers, the following wave of units and NFTs targets mainstream customers with a mint worth under $100 together with delivery and customs clearance.

“It’s simply going to cowl our manufacturing price for making the vape and the delivery price, so we’re not making a revenue from promoting the product from the second batch,” Tse defined. As an alternative, the intention is to succeed in a wider viewers of mainstream customers—with clients capable of purchase the Good Vape and NFT utilizing fiat forex, extending the advantages of Puffpaw’s “vape-to-earn” mannequin.

Vape-to-earn

Puffpaw’s novel enterprise mannequin goals to leverage monetary incentives to assist people who smoke and vapers give up nicotine.

Its Good Vape makes use of a tea-extract-based, nicotine-free e-liquid designed to assist customers step by step cut back and give up nicotine use. Whereas Puffpaw’s closed-pod ecosystem does embrace pods with nicotine, they return fewer rewards the extra nicotine is within the pod, Tse mentioned.

“We put Bluetooth modules into every of the pods and every of the vape machines,” he defined. The gadget connects over Bluetooth to a cellular app, which makes use of a crypto pockets to log in and authenticate the person’s Puffpaw NFT.

“We will use the cellular app to trace and monitor and report all your smoking knowledge—the period of every puff, the timestamp of every puff, the nicotine degree, the flavour,” Tse mentioned. That info is recorded on-chain, and determines how rewards are distributed to every person. “So as so that you can maximize your monetary rewards, you must go together with the non-nicotine pot, to smoke solely inside a sure vary of every day, to have a better rarity of your NFT,” he defined.

So far, Puffpaw has attracted a various person base, with 50% of its clients based mostly in South Korea and Japan, with the remainder break up between the U.S. and Europe. “Within the Web3 world, it would not matter the place you’re situated. We’re closely specializing in particular areas as our goal markets,” Tse mentioned, including that, “We’re even doing a lot greater enterprise than infra tasks within the Korean market, as a result of this can be a actual, tangible client product.”

Puffpaw is working carefully with “native, regional vape companions,” Tse mentioned, explaining that the agency has arrange a recycling program that sees it ship empty pods to Korea, with its vape companion refilling the pods and delivery its units to Korean customers. He added that the agency’s enterprise mannequin permits it to compete with established vape giants on each pricing and provide chain logistics from day one.

The intention is to reveal that whereas blockchain expertise presents advantages to finish customers, “it is the identical product; it’s the identical high quality of the vape, the identical kind of nice taste of the juice that you would be able to examine to different basic merchandise.”

“Lots of younger people, they don’t vape due to nicotine habit; they vape as a result of everyone else is vaping,” mentioned Tse. “So we’re offering an choice to anybody who’s a smoker, to assist them to give up nicotine.”

“There are 1.3 billion people who smoke,” he added. “If we will convert among the people who smoke to vaping, and so they stick with the non nicotine product, then we’re contributing to the world.”