Kwalee accelerated development cycles and grew ARPDAU using Balancy’s LiveOps tools

Andy Russell is the Director of Engineering at Kwalee, one of many main cell sport publishers and builders with over 1 billion downloads. Kwalee was an early and exceptionally profitable adopter of the hypercasual mannequin within the mid-2010s – however because the business developed, so did their methods. At the moment, they’ve a thriving portfolio of hybrid informal and informal video games with longer lifespans and more practical hybrid monetization. We mentioned why Kwalee selected Balancy to help progress and improve LiveOps for his or her portfolio video games with Andy.

The problem: Constructing a strong LiveOps infrastructure to help hybrid shift

One of many core challenges for product groups is delivering the content material and experiences that gamers want as shortly as doable. Some options should be delivered in time for a celebration, others intention to enhance key metrics swiftly, and a few should be launched earlier than a development fades. Timing is crucial for attaining efficiency objectives.

Nonetheless, the reliance on spreadsheets, hardcoded options, and overloaded developer pipelines slows down prototyping, delays time-to-market, and complicates function iterations. To beat these roadblocks, the Kwalee group determined to make use of Balancy’s content material administration system (CMS). This answer introduces a unified but versatile admin panel that streamlines collaboration between product and engineering groups, enabling quicker supply and smoother workflows.

Kwalee’s strategic shift to hybrid monetisation additionally demanded superior LiveOps instruments to raised section gamers and personalise their monetisation journeys. With out this focused method, the group risjed lacking important income alternatives. The Balancy’s LiveOps Suite turned key solutin, making it simple to launch new sport occasions and in-game store presents and to tailor them to particular person gamers. 

The answer: Seamless integration and distinctive options for publishers

Balancy has seamlessly built-in into Kwalee’s LiveOps ecosystem, enabling the group to ship smarter, extra personalised gameplay experiences throughout their portfolio. The combination was an easy process of integrating a light-weight SDK into video games. The Balancy group offered all the required tech help and coaching alongside the way in which.

Managing customized sport settings with Balancy’s Content material Administration System (CMS)

After the combination was full, the Kwalee group gained entry to a variety of LiveOps instruments. These embody a content material administration system (CMS) for creating and deploying customized sport settings, in addition to options for managing particular presents, occasions, segmentation and A/B testing. 

In collaboration with Kwalee, Balancy has launched essential function for groups that actively work with LiveOps – branches. This permits groups to create separate variations (branches) of a undertaking to develop new options, check modifications or repair bugs with out affecting the reside sport. As soon as a function is full and examined, the department will be merged again into the primary undertaking, making certain the primary model stays steady whereas new growth continues. Balancy is currenlty the one LiveOps platform providing this important device. 

Branches function in Balancy

One other highly effective function utilized by Kwalee is packages. In Balancy, any function or configuration will be saved as a bundle and reused in the identical or different tasks. This protects time for publishers and builders with a number of video games by permitting them to shortly replicate profitable options – like particular presents, store templates, battle passes or advert setups – into new video games with just some clicks. The one step left is to fill within the template with sources and values which are related to the brand new undertaking. 

The outcomes: Personalised experiences enhance ARPDAU whereas the group saves growth time

One standout instance is Dream Construct Solitaire, which just lately transitioned its LiveOps platform to Balancy. Given the undertaking’s complexity, the group leveraged Balancy’s superior segmentation and overrides to design reside occasions and presents tailor-made to every participant’s behaviour. 

This method ensures that:

• New gamers are’nt overwhlmed by irrelevant presents or pop-ups.

• Advert-focused gamers (IAA customers) get pleasure from uninterrupted gameplay with out pointless store promotions.

• Buying gamers (IAP customers) obtain extremely curated store offers on the moments they worth most.

Listed below are the wonderful outcomes that the group achieved over a three-month interval: 

This meticulous appriach has not solely improved the sport’s core metrics but additionally elevated the participant’s total enjoyment – a mirrored image of Kwalee’s player-first philosophy. As Andy places it, “It is not nearly maximising matrics; it is about making essentially the most enjoyable video games for the world’s gamers”. That is what helps the Kwalee group proceed creating video games loved by tens of millions of gamers all through greater than a decade.