The Home of Web3 Culture

Web3 tradition is perpetually altering. Created by degens, innovators and the curious minds which have ventured into blockchain technology, Web3 tradition is completely distinctive – and one NFT model condenses, lives and represents Web3 tradition greater than some other. That NFT model is Rektguy.

Constructed across the story of an eponymous translucent cranium character that’s an actual blockchain degen, Rektguy shortly grew from its humble beginnings as a present to the neighborhood into an emblem of inventive expression, boundless creativity, and a de-facto illustration of trustworthy Web3 tradition.

With Rektguy, holders, believers and followers can expertise a real slice of the Web3 business that they gained’t get wherever else within the NFT industry – however what precisely is Rektguy, what have they created to date, and the way has the venture change into so successful?

Right here’s our full information to the Rektguy NFT venture.

Key Insights

• Conceptualised in January 2022 by OSF
• Launched as a 8,814-piece NFT assortment in Might 2022
• Heralded for its die-hard, culture-focused neighborhood
• Recognized for in-person occasions, all-in moments, and movie star holders
• Expanded into Rekt Brands, Rekt Rewards and Rekt Drinks in late 2024

What’s Rektguy?

Rektguy is an 8,814-piece NFT assortment, minted on Ethereum in Might 2022, and created by OSF – in collaboration with co-founder Mando and AlienQueen, and with contributions from OSF’s family.

The eponymous character of Rektguy is a semi-autobiographical symbolisation of a typical degen dealer, getting “rekt” by the risky crypto markets. His hooded nature, gloomy overtones and penchant for a drink mirror the all-too-real coping mechanisms that many lean into throughout a market downturn.

With this daring, stark and trustworthy strategy to each Web3 tradition and the realities of being part of the blockchain neighborhood, Rektguy resonated with a large viewers, changing into a logo of shared experiences, degen communities, and crypto tradition.

The creator of the Rektguy character is Ovie Faruq, recognized in the neighborhood as OSF. Rektguy’s inception dates again to OSF’s tenure at Barclays financial institution. Disillusioned along with his company function, he would doodle in his spare time – and on one fateful day, OSF would doodle a cranium determine carrying a hoodie with “gm” printed on it, holding a cup of espresso.

Throughout this time, OSF was dipping his toes into the blockchain business – and as he started to discover creating NFT artwork himself, this character would change into front-and-centre of his inventive explorations. OSF’s first main NFT endeavour could be the Degenz NFT assortment – however in October 2021, OSF minted the primary of what would change into referred to as the Rektguy character as a novel 1-of-1 NFT on Foundation, merely titled “gm”.

This character would change into the focus of his digital creations – resulting in the conceptualisation of the Rektguy NFT assortment in January 2022, and its eventual launch in Might 2022.

The historical past of Rektguy

The Rektguy NFT assortment made its debut in Might 2022.

Holders of OSF’s prior NFTs, together with his Degenz NFT collection, may mint a Rektguy free of charge, with an extra mint obtainable to the general public. A complete of 8,814 NFTs have been minted over the multi-day minting window. The gathering noticed speedy success, rising to an all-time excessive ground worth of 1.2 ETH shortly after mint.

As Rektguy was launched below a Artistic Commons Zero (CC0) licence, any holder may make spinoff artworks, merchandise and types from their Rektguy. The primary of those, eRektguy, debuted in June 2022, beginning an extended listing of future Rektguy spinoff tasks.

2022 was a busy 12 months for the Rektguy crew. It was throughout this era that the culture-centric focus of the Rektguy neighborhood got here to the forefront, with an engaged holder-base led by a couple of standout neighborhood members – interacting in The Dive Bar Discord server and elsewhere. This contains figures such because the ever-enthusiastic The Patron, the mysterious determine referred to as The Ghost, and later celebrities reminiscent of Snoop Dogg and Gary Vaynerchuk.

Hype and pleasure rose in direction of summer time 2022, the place Rektguy staged The Rekt Present at famed burlesque venue The Field throughout NFT.NYC 2022. Bringing collectively the Rektguy neighborhood in an official capability for the very first time, the occasion was a celebration of the Rektguy model and the insatiable neighborhood they’d construct as much as that time. This present would later be replicated in London, and once more in NYC, solidifying Rektguy’s IRL occasions as must-see points of interest.

September 2022 heralded the beginning of The Metallic Struggle, a fiercely-contested but pleasant rivalry between three teams of Rektguy holders: the Golden Ladies (gold hoodie Rektguys), the Silver Foxes (iced hoodie Rektguys), and the Strawberry Laces (strawberry lace hoodie Rektguys). This interior rivalry continues to this present day, and serves as a testomony to the fervour and engagement of Rektguy holders world wide.

September 2022 additionally marked the beginning of a problem, issued by OSF: if Rektguy hits 1 ETH, he’ll get a “rekt” tattoo. On the time, the ground worth sat at 0.3 ETH – making that concentrate on appear bold, however not unachievable. In a present of solidarity, many members of the Rektguy neighborhood pledged to hitch OSF in receiving a tattoo ought to the gathering hit 1 ETH. The ground worth steadily rose, till that 1 ETH goal was reached in December 2022.

Understanding that the 1 ETH ground was coming, OSF bought his tattoo executed upfront with Ian Rogers, the CXO of Ledger, at famend Paris tattoo studio Tin-Tin Tatouages. Sharing the photographs as quickly because the 1 ETH ground was hit, the neighborhood response was overwhelming. Different Rektguy holders shortly following up on their pledges too, cementing the fervour, camaraderie and degen tradition of the Rektguy model.

This isn’t the one problem issued by the Rektguy founders. Not solely has OSF pledged that he won’t lower his hair till Rektguy reaches a 4.2 ETH ground worth, co-founder Mando – ostensibly not a “tattoo man” – has said he’ll get a “rekt” tattoo on his posterior ought to that 4.2 ETH ground change into a actuality.

2023 was considerably of a quieter 12 months – regardless that Gary Vee grew to become a Rektguy holder in Might 2023. In 2024 although, all of it ramped up as soon as once more.

In July 2024, OSF introduced that Rekt Brands, an organization set as much as handle and direct the way forward for the Rektguy model, had distributed shares within the firm to holders of Rektguys NFTs – changing into the primary main NFT assortment to take action.

This was adopted by a laundry listing of cryptic social media posts, all with the caption “Something is brewing…”. Then, August 1, 2024 got here the announcement of Rekt Rewards. By way of Rekt Rewards, individuals may earn DRANK factors by finishing social quests, and later down the road, for buying Rekt Drinks – a brand new glowing water beverage developed by Rekt Manufacturers.

September 2024 noticed OSF announce that every one revenues and royalties from any new artworks he made could be directed to Rekt Manufacturers, rising the corporate and investing within the Rektguy neighborhood.

Rekt Drinks launched on October 30, 2025, obtainable to buy on-line in fiat, SOL and SOL USDC, with near-worldwide supply. The launch was a large success, with all the drinks promoting out by November 1 – totalling over 222,000 cans.

5 days later, Rekt Manufacturers introduced a $1.5M seed spherical, with traders together with Luca Netz of Pudgy Penguins, Zagabond of Azuki, and Jack Butcher of Visualize Value.

These DRANK factors didn’t take lengthy to have an impact, as November 22, 2025 noticed the launch of $REKT – an ecosystem token for the Rektguy neighborhood. At present, $REKT sits at a market cap of $12.2 million USD, with a fully-diluted worth of simply over $20 million USD.

The Rektguy X profile was taken over by a $REKT-powered AI agent in January 2025 – and the model has continued to go from energy to energy. Rekt Drinks had a large presence at NFT Paris 2025, and their Rekt Radio podcast hit its 100th episode in February 2025.

What’s subsequent for Rektguy?

With a model that’s as community-centric and community-driven as Rektguy, the trail forward is an open ebook.

With their latest funding, and efforts in selling Rekt Drinks specifically, right here’s what we may anticipate in future:

• Extra Web3-related merchandise. Powered by $REKT, Rekt Drinks has been an enormous success. Extra utility could be a transparent enhance for the token, so maybe we are able to see an expanded suite of Rektguy-branded merchandise in future.
• Extra neighborhood initiatives. Rektguy’s major energy has all the time been its passionate, engaged and wildly degen neighborhood. Discovering methods to capitalise on this following – in a manner that advantages each model and neighborhood – might be key to their future success.
• Extra partnerships. With their big-name Web3 backers, alongside a typically constructive sentiment amongst many in the neighborhood, there might be ample alternative to leverage different outstanding Web3 communities for the advantage of the Rektguy model and NFT holders.

Rektguy isn’t only a motion, it’s the motion of the Web3 business. What began as a doodle in a pocket book has developed into an impactful challenger model that’s discovering new followers in all places it goes.

By way of love, ardour and camaraderie, Rektguy has change into one of the crucial well-liked and highly-regarded tasks within the Web3 business – and with the ability of the neighborhood behind them, their future is as shiny as ever.