Snoop Dogg’s Telegram NFT Drop Sold Out in Half an Hour

Briefly

Almost 1 million NFTs impressed by Snoop Dogg offered out in underneath half-hour, based on Telegram founder Pavel Durov.
Telegram’s blockchain ecosystem allows NFT utility straight inside its messaging app.
Analysts say the technique faucets into the platform’s core “degen” consumer base.

Hip-hop legend Snoop Dogg’s newest NFT launch offered out in half an hour, producing tens of millions via Telegram and placing the platform’s blockchain-based options to the check.

The feat was praised by Telegram founder Pavel Durov on Wednesday, as he famous that blockchain minting and a secondary market are going stay on the platform in three weeks.

“It’s going to be wild,” Durov tweeted.

🎤 @SnoopDogg’s digital collectibles drop on Telegram offered out in simply half-hour at present, producing $12M in gross sales. Almost 1M distinctive NFTs impressed by Snoop’s iconic fashion. Blockchain minting and the secondary market go stay in 21 days. It’s going to be wild. pic.twitter.com/DeinT5C2f4

— Pavel Durov (@durov) July 9, 2025

The NFTs, almost a million in whole, had been offered via Telegram’s in-app “Ship a Reward” function, with costs starting from 200 to fifteen,000 stars. NFTs, or non-fungible tokens, are distinctive digital property recorded on a blockchain that may signify possession of artwork, music, or digital gadgets.

Durov mentioned every bit of the gathering was “impressed by Snoop’s iconic fashion” and ties into his newest observe “Gifts,” launched concurrently on YouTube.

Within the music video, a information reporter describes how “Mr. Moneybag” Durov had allegedly been making a gift of $17 billion {dollars} to “his 106 youngsters,” adopted by a characterization of Snoop Dogg as a “crip-walking capitalist.”

“Wakin’ up early on a model new day. Plug in my telephone, dress, after which I plot my play,” the OG rapper rhymed, narrating his day after day use of the app the place “essential existence, digital resistance,” thrives.

Some NFTs “proceed to thrive”

With the broader NFT market having cooled since its 2021 highs, and NFT shutting down one after one other, the gathering was extra than simply one other movie star drop—it reveals that NFTs aren’t completely lifeless, based on analysts.

“Whereas the NFT market has certainly misplaced momentum in comparison with its peak, sure classes proceed to thrive,” Ryan Yoon, senior analyst at Tiger Analysis, advised Decrypt.

Observers say classes like airdrop NFTs and utility-based collectibles have continued to search out traction, with Snoop’s assortment showing to straddle each.

Given the sale’s efficiency, the feat represents “greater than a easy collaboration,” Yoon mentioned. “It’s the results of aggressive, multi-channel advertising execution,” and operated by “channeling consideration and driving demand.”

Early this month, Telegram crossed a significant milestone as The Open Platform (TOP), the infrastructure builder behind The Open Network (TON) blockchain, surpassed a $1 billion valuation, pushed by rising adoption of mini apps, pockets integrations, and NFT exercise throughout the app.

On Telegram, NFTs are used straight in-app and may be gifted “inside its social ecosystem,” an element that’s helped push it as a “hub for the ‘degen’ group,” Yoon mentioned.

That design selection, specifically, “creates real worth propositions via options like customized stickers and profile customization,” and positions Telegram as “a viable marketplace for useful NFT functions,” he added.