‘Intentionally unsexy’: Bernhard’s sartorial journey since 1988
At our request, in the present day the creator of the well-known ‘Gentleman’ ebook takes us again to his first forays into bespoke tailoring – working with an English and a German tailor in parallel.
By Bernhard Roetzel.
The primary time I consciously noticed handmade fits was in 1988. A good friend of mine was a buyer at two of Germany’s prime 10 menswear retailers of the day, Heinrich’s Herrenmoden and HB Möller in Hannover.
Heinrich’s has now disappeared however HB Möller continues to be energetic and thriving underneath the title Möller & Möller (beneath). Herbert B Möller’s son Mick Möller additionally runs his personal menswear store, Mick’s Hannover. Michael Jondral skilled at Heinrich’s and co-owned the store earlier than he began very efficiently on his personal.
I used to be impressed with Kiton, Chester Barrie and Attolini regardless that I didn’t know something about match or the technical aspect of tailoring (my mom by no means sewed something herself and my father wore good-quality off-the rack fits and jackets). However I wasn’t actually fascinated by these garments.
There was a small bespoke tailor named Krautheim close to the flat that I shared. What I noticed in that slim store window actually did fascinate me: half-finished clothes on a tailor’s dummy, most likely on the second becoming stage.
I typically stopped and checked out these jackets. I attempted to determine how the jacket was constructed and what all of the stitching, layers of cloth and white threads had been all about.
I began utilizing this store for the alterations of trousers and jackets. This fashion I discovered time to talk with the proprietor, who ran the enterprise together with his spouse. He was a typical German bespoke tailor providing a clear minimize, agency development and wonderful handwork (as I came upon later once I knew extra).
I attempted to search out out extra about bespoke tailoring. I began in search of books within the library of my design college, which had a vogue and a textile division. I remembered that my aunt had skilled as a girls’ tailor after the struggle and so I began interviewing her concerning the craft.
Bespoke tailoring grew to become one in every of my principal pursuits – solely in principle although as a result of it was a lot too costly for me. However I realised, regardless that I didn’t know very a lot, that the handmade fits I noticed at Heinrich’s or HB Möller lacked one thing compared to bespoke tailoring: the person sample and the match that resulted from fittings.
I had visited London 4 or 5 instances as a schoolboy, however in 1990 undertook the primary journey with the aim of discovering classic handmade fits and visiting Savile Row. Throughout this journey I discovered the ebook A Gentleman’s Wardrobe by Paul Keers within the bookshop of the Nationwide Portrait Gallery, and it opened my eyes to English type.
I spent hours strolling round Brompton, Belgravia, Chelsea, Westminster and Pimlico looking out second-hand-shops and searching in store home windows. I’ve a transparent reminiscence of the unique three separate Hackett retailers: one for metropolis fits, one for tweeds and one for formal put on.
The salesperson within the go well with store impressed very a lot. He had purple hair and a reddish beard. He wore a navy pinstripe go well with and an Hermès motif tie with a Gallic rooster colored within the French tricolore.
In these days there have been nonetheless fairly a couple of gents outfitters to be present in small aspect streets of Westminster. One among them was Etheridge & Glasspool. I cherished that store and through my subsequent go to I ordered an MTO covert coat (which I nonetheless have) and an MTO navy go well with with rope stripes.
I additionally obtained my first impression of Savile Row. I keep in mind passing the open door of a tailor store and I ended and regarded inside. Somebody was slicing out a go well with. He wore the waistcoat and trousers of a three-piece go well with and he regarded simply completely dressed. He was very pleasant and welcoming, and he defined patiently what he was doing.
Sadly I don’t know which tailor store this was, possibly Dege & Skinner. I do not forget that it was barely above the road, with a couple of stairs main as much as the doorway. The slicing desk sat within the room you entered from the road.
After I took my diploma in graphic design in 1992 I labored in promoting businesses for 3 years, after which grew to become a script-editor in a TV manufacturing firm in Cologne. Whereas I labored there I wrote the idea for my book Gentleman (above) and supplied it to the writer Ludwig Könemann. He was very profitable in these days promoting well-made coffee-table books at cheap costs.
I had despatched within the idea by mail and acquired a solution with an invite to fulfill Ludwig Könemann. I don’t keep in mind if I wore a go well with or a tweed jacket however I do keep in mind my covert coat from London. I’m satisfied that my garments helped me promote my ebook as a result of they mirrored the content material that I promised to ship.
I began engaged on the ebook within the fall of 1997. It was scheduled to be printed in February 1999. I travelled to London a number of instances in 1998 and one of many visits I walked into Tobias Tailors at 32, Savile Row.
The store sat in the midst of Savile Row between Chester Barrie and the outdated Anderson & Sheppard deal with. After I first walked in I used to be welcomed by the late John Coggin, who was in his fifties then. The second proprietor of Tobias Tailors was John Davis: each had been cutters and coatmakers and so they shared the work between them.
I wore a mid-grey single-breasted Chester Barrie go well with that I had purchased in Cologne (above). John Coggin greeted me once I got here in and scanned my go well with in a couple of seconds. “This can be a good go well with you’re carrying,” he mentioned together with his Cockney accent, “however we might make you a pleasant go well with too.” I left the store with out ordering a go well with instantly however he had received me with this primary sentence.
In later years I met many tailors and all use a distinct strategy with folks coming into their store. Many are inclined to make detrimental remarks concerning the go well with you’re carrying, particularly once they discover out {that a} tailor made it. I don’t like this strategy as a result of it implies that the individual has no style or is silly.
I got here again the subsequent day and positioned an order for a double-breasted go well with. I selected a material from Dormeuil’s Sportex bunch which had simply been re-released, as John Coggin advised me. For the liner I picked a a sort of airforce blue which matched the high-quality stripe within the cloth. (Pictured above, in the present day.)
I ordered very basic trousers which I described as “intentionally unsexy”. John understood what I needed without delay. He mentioned that the seat was roomy like within the outdated days, when folks used stairs extra often.
I used to be a bit disenchanted as a result of John didn’t ask if I gown to the left or the appropriate. He defined that this query solely is smart for tight-fitting trousers. Traditional trousers are roomy within the entrance. He mentioned that basic trousers by no means present something of what’s behind the fly. He joked: “Think about if the Prince of Wales was on a state go to and one thing was seen in his trousers.”
I’ve been photographed many instances on this go well with and it nonetheless matches. The trousers wanted letting out within the waist in 2007 however later they had been altered once more to the unique girth. Not one of the jackets that John Coggin and John Davis made for me have ever wanted alterations, regardless that my weight went up from about 65 kg to 75 kg and again over the next years.
John Coggin defined later that he made the coats roomier to provide me extra presence, as my reasonably skinny determine wasn’t very spectacular. I wasn’t too glad about this rationalization, however that is one thing that many bespoke tailors love to do once they minimize a go well with.
The value for this primary go well with was £1,375. I by no means paid much less at Tobias Tailors and the utmost for a go well with was £1,575 (about £4,000 in the present day). These had been the common costs charged by Tobias Tailors. The second go well with I commissioned is proven above.
I by no means requested for a reduction and I by no means obtained one, even after my ebook was printed. However John Coggin as soon as gave me a tweed jacket which he had made for himself. John had outgrown it and it was used as ornament within the store window. I feel it was made out of a Hunters of Brora tweed.
After I talked about that I appreciated the material John altered the jacket to make it match me. This meant taking it aside and recutting it as he was way more muscular than me (he had performed rugby since his youth). I appreciated this present very a lot and I nonetheless personal and put on the jacket.
A couple of weeks after I had positioned my first order on Savile Row I met the German bespoke tailor Heinz-Josef Radermacher in Düsseldorf (beneath).
He was actually very charming and I appreciated the minimize of the go well with he wore. I obtained carried away and ordered a double-breasted blazer, regardless that the primary becoming of the go well with in London hadn’t taken place but. So I had two items within the making and skilled the totally different strategy to fittings within the following weeks.
Düsseldorf was solely an hour’s drive from my residence in Cologne so I used to be requested to come back for a preliminary becoming. It was a lot rougher than the primary becoming however Heinz-Josef Radermacher used it to get a greater thought of my determine.
As this was my first becoming ever I didn’t know what it was all about. I solely keep in mind that there have been no sleeves, no collar, simply the entrance, sides and again. It took only some minutes however I used to be impressed.
I skilled the actual first becoming in London. The trousers had been on the second-fitting stage however had been near good. They had been made with side-adjusters however no buttons for braces. Buttons had been added later when I discovered that self-supporting trousers don’t work on my determine.
The trousers had one ahead pleat on either side, no again pockets and a button fly. They had been unlined as a result of I assumed this was extra conventional. In these days I at all times regarded for the normal choices.
My alternative of trousers was reasonably uncommon then – most prospects appeared to want low-cut flat-front trousers with belt loops, like John Coggin and John Davis wore themselves at any time when I noticed them within the store.
The jacket was a correct first becoming. It was additionally very near good. Solely the shoulders had been a lot too broad, as a result of I had mentioned that I didn’t need the shoulders too slim as a result of I’ve a reasonably massive head. We did a second becoming for the jacket a couple of weeks later whereas the trousers went to the finisher instantly.
In the meantime in Düsseldorf the primary becoming for the blazer was being ready. It was attention-grabbing to check it to the English becoming. In Germany there have been no sleeves on the first becoming stage, one sleeve on the second.
Herr Radermacher unpicked the shoulder seam and took off the collar. Then he pinned the shoulder once more following exactly my form. Afterwards the collar was connected.
I later requested John Coggin what he considered this technique. His reply insinuated that this was good showmanship however not vital if the minimize was proper. He additionally dismissed the thought of performing the primary becoming with out sleeves. He mentioned it’s exhausting for the client to image the go well with with out sleeves.
I discover that unpicking the shoulder appear just isn’t vital in each case. It does impress the client, particularly if he’s new to bespoke tailoring. Nevertheless it additionally serves a objective. I’ve seen excellent tailors doing it and I feel they might save themselves this step if it was just for present.

When the German blazer was completed (above, photographed in the present day) it was fantastically sculpted to my determine. I had agreed to the suggestion of getting Herr Radermacher’s trademark shoulders, that are barely raised and sq., with a little bit of rope within the prime of the sleeve. This type was a bit seventies and it was referred to as a pagoda shoulder. He thought it had an uplifting impact on the entire determine.
After I collected the blazer I used to be requested to put on it for some time and are available again if I had any points. After carrying it a couple of instances I observed that the armholes pinched me somewhat. Attributable to my inexperience I hadn’t observed this on the second becoming.
Herr Radermacher was prepared to do the alteration. Afterwards the armholes felt higher however vertical creases appeared over each shoulder blades. I didn’t return to the tailor and stopped carrying the blazer.
I used to be a lot in love with the garments from Tobias Tailors that I didn’t discover how unfair it was to not give Herr Radermacher the prospect to enhance on the final alteration. Wanting again, I ought to by no means have complained concerning the tight armholes as a result of the blazer regarded fantastic earlier than I had them fastened.
It could sound unusual however generally it’s higher to simply accept one small imperfection if all the things else is okay. Sadly it not often occurs {that a} bespoke garment utterly satisfies. It could be the higher choice to order one other piece hoping that it is going to be higher.
Between 1999 and 2003 I ordered a dozen outfits from Tobias Tailors together with a covert coat, a dinner go well with and a tweed jacket with dark-grey cavalry twills (some proven above).
I at all times ordered the items one by one and I spent a variety of time fascinated by what to order subsequent. The fits had been costly however I thought of them investments as a result of I assumed that my style and determine would by no means change.
Many of the materials had been good selections – solely two didn’t become as versatile as I had thought. In a single case I had deliberate to order one thing light-weight for summer season. I had considered cream or beige, possibly additionally khaki. I had thought of cotton however wasn’t certain. John Coggin advised some options and ultimately I selected a midweight wool cloth from one of many outdated suppliers (possibly Lesser’s).
The material turned out to be troublesome to match with shirts and ties, and it took years till I discovered some good mixtures. The material was additionally reasonably heavy and not likely for summer season. In these days I assumed it wasn’t smart to have a really light-weight go well with made that might solely be worn for a couple of weeks a 12 months.
The third piece I ordered was a dark-blue double-breasted with rope stripes. I needed one thing very English and John Coggin advised 420g cloth from Harrison’s. He bought it by saying that this was a material {that a} MP would put on (he didn’t say of which celebration) and this was actually what I needed.
The go well with regarded very spectacular, particularly with a purple lining. However in the long term it was a bit too sturdy so I wore it lower than I had thought. The go well with was minimize by John Davis and the lapels and collar regarded utterly totally different from John’s minimize (who had skilled at A&S as a coatmaker and as a cutter at Strickland brothers).
John Coggin later came to visit to Germany together with his spouse and I launched him to pals in Cologne who began ordering from him. We additionally began a trunk present enterprise in a shoe store in Frankfurt so John got here commonly (beneath).
We staged seminars along with German tailors at one level with the slicing academy Müller & Sohn, and seminars about bespoke tailoring for type consultants. We grew to become pals and I discovered rather a lot about tailoring and slicing from John. Being pals together with your tailor is sweet on the one hand, however on the opposite it makes it troublesome to precise criticism.
There was solely factor that I didn’t like about Tobias Tailors: they weren’t capable of replicate fits or jackets. I later discovered this to be a weak point of many tailors.
I by no means came upon why it’s troublesome to make a go well with precisely just like the one earlier than. Tailors typically put it all the way down to the distinction in cloth, however even when the material is analogous or equivalent they don’t essentially handle to provide a really comparable garment.
I feel John drew the patterns with a variety of ‘rock of eye’, particularly if he was slicing daring patterns. I watched him drawing the sample for a checked tweed and it was attention-grabbing how freely he moved the paper patterns round on the material.
I had about half a dozen different fits in thoughts that I needed to order from Tobias Tailor. Sadly they needed to shut their enterprise in the summertime of 2003.
After I visited John Coggin and John Davis for the final time of their Savile Row store, we had lunch collectively in a pub across the nook. I keep in mind this as a tragic day. The 2 had labored exhausting however the hire was going to be raised a lot that it was not possible to go on.
John Coggin continued to make fits for personal prospects, whereas John Davis went again to coat making. I ordered two extra items from John Coggin after the store was closed, a go well with and a jacket. I visited John in his home in Chingford for the becoming or we met in Germany.
The 5 years I spent with Tobias Tailors and John Coggin had been glad instances. By no means once more did I get pleasure from bespoke tailoring on this naive means. I fulfilled a dream and loved it however the happiness handed. I knew extra later however I had much less enjoyable.
As I grew to become a menswear author my pastime grew to become a job. With the anticipated impact. If you wish to maintain having fun with bespoke tailoring you’d higher deal with it as a pastime.
I’ll write a second half to this journey, about my years after Savile Row and my expertise with continental European tailoring.
All completed tailoring proven, from Tobias Tailors. Half two of Bernhard’s article shall be printed subsequent week.
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