Topsort Launches MCP Server to Power Agent-Operated Retail Media

New layer allows AI brokers to entry, analyze, and function workflows throughout retail media techniques

PALO ALTO, CA / ACCESS Newswire / March 27, 2026 / Topsort, an AI-native, auction-based retail media infrastructure firm powering marketplaces and retailers worldwide, at present introduced the launch of Topsort MCP Server, a brand new infrastructure layer that connects Topsort techniques to AI instruments via Mannequin Context Protocol (MCP), enabling brokers to entry knowledge and execute workflows throughout retail media techniques.

MCP (Mannequin Context Protocol) is an open customary that permits AI techniques to securely connect with real-world instruments and knowledge.

As retail media packages scale, groups are answerable for managing campaigns, monitoring efficiency, troubleshooting supply, and optimizing outcomes throughout more and more complicated and fragmented techniques. Conventional workflows typically require handbook marketing campaign setup, a number of dashboards, and technical sources to extract insights and make changes.

Topsort MCP Server introduces a brand new mannequin the place AI brokers can straight work together with retail media techniques to investigate efficiency, execute workflows, and optimize campaigns in actual time.

“Retail media groups are underneath strain to do extra with rising complexity,” stated Regina Ye, CEO of Topsort. “Topsort MCP Server displays our imaginative and prescient for AI-native infrastructure, the place brokers can work together throughout techniques and help extra automated workflows whereas serving to marketplaces scale effectively and keep full management.”

From Marketing campaign Administration to Agent-Operated Retail Media

Topsort MCP Server allows AI brokers to entry and act on reside commerce, marketing campaign, and public sale knowledge via a standardized interface, lowering reliance on handbook reporting and fragmented workflows.

Via MCP Server, brokers can:

Observe marketing campaign efficiency in actual time: Analyze spend, ROAS, CTR, CVR, CPC, impressions, and clicks

Detect pacing and supply points: Determine campaigns which might be overpacing, underpacing, or underdelivering

Examine efficiency adjustments: Diagnose underdelivery and efficiency drops

Examine efficiency throughout dimensions: Consider outcomes throughout distributors, classes, and time intervals

Assist marketing campaign operations: Advocate and help with actions similar to adjusting budgets, pausing campaigns, or updating bids

Actual-Time Analytics Via Topsort MCP Server

Topsort MCP Server allows groups to question reside market knowledge utilizing pure language via AI shoppers similar to Claude, GPT, Cursor, and different MCP-compatible instruments.

As a substitute of navigating dashboards, exporting studies, or counting on technical groups, customers can ask questions straight and obtain real-time insights.

For instance, a person may ask:
“Why is that this marketing campaign underdelivering this week?”

The system analyzes efficiency and returns clear, real-time insights, serving to groups shortly perceive what modified and take motion.

Constructed for the AI-Native Way forward for Retail Media

Topsort MCP Server is designed to take a seat above present infrastructure, permitting retailers to undertake AI-driven workflows with out changing their present stack.

The launch reinforces Topsort’s mission to construct AI-native retail media infrastructure the place analytics, decision-making, and execution are unified right into a steady loop that AI brokers can function straight.

Topsort MCP Server is offered at present and will be enabled for Topsort prospects by request.

For extra info or to request a demo, go to http://www.topsort.com.

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About Topsort

Topsort is an AI-native monetization infrastructure firm with a mission to democratize walled backyard advert expertise into commerce-centric retail media infrastructure for retailers and advertisers worldwide. Right now, Topsort offers monetization infrastructure to main enterprises throughout greater than 40 international locations, together with Coles, DoorDash, Woolworths, and Falabella.

Contact Info

Holly Zeng
[email protected]

SOURCE: Topsort