Louis Vuitton’s $11,700 Woody Wagon Colognes

Louis Vuitton’s newest perfume launch is much less a bottle launch than a miniature street journey. The Louis Vuitton Woody Wagon Colognes set, created with Los Angeles artist Alex Israel, packages the Maison’s six Parfums de Cologne inside a handcrafted tribute to considered one of California’s most recognizable symbols: the wood-paneled station wagon.

Restricted to only 66 items, the Woody Wagon Colognes assortment is priced at $11,700 and obtainable by pre-order, with supply anticipated in late September.

The piece continues Louis Vuitton’s collaboration with Israel, whose sunlit, pop-inflected view of Los Angeles has formed the Maison’s Cologne universe since 2019. Right here, that California temper turns into bodily: a sculptural perfume case impressed by the traditional beach-bound wagon, full with surf-era romance, Route 66 symbolism, and the polish of Louis Vuitton craftsmanship.

A California Street Journey, Rebuilt By Louis Vuitton

The Woody Wagon is designed as a collectible object as a lot as a perfume set. Its miniature physique attracts from the mythology of the American West — surfboards, Pacific highways, household street journeys, and the hazy promise of Los Angeles mild — then filters it by Louis Vuitton’s codes of journey and craft.

Every version is assembled from 219 particular person parts, together with engraved wood doorways, Monogram detailing, wheels adorned with Monogram flowers, pure beige semi-aged leather-based, and mahogany wooden chosen for its wealthy tone and visual grain.

Louis Vuitton says the mission required 60 artisans and greater than 7,000 hours of workmanship to provide the restricted run. The version dimension, 66, is a deliberate nod to Route 66.

Contained in the Woody Wagon are the six Louis Vuitton Colognes, imagined as a perfume household taking a California drive. The result’s half fragrance cupboard, half design collectible, and half artwork object — the kind of launch geared toward severe Louis Vuitton collectors as a lot as perfume fans.

Alex Israel’s Los Angeles, In Six Scents

Israel’s function offers the set its distinctive West Coast identification. Moderately than treating Los Angeles as a backdrop, the Woody Wagon turns the town’s visible language into the principle occasion: shiny coloration, open roads, sundown gradients, and the mix of informal ease and excessive design that defines the perfect California luxurious.

The collaboration additionally displays Louis Vuitton’s broader perfume course below grasp perfumer Jacques Cavallier Belletrud, the place journey, reminiscence, and place are central to the storytelling. The Woody Wagon doesn’t merely home the Colognes; it offers them a world.

Restricted-Version Journey Circumstances For Three Louis Vuitton Colognes

Alongside the Woody Wagon, Louis Vuitton is introducing limited-edition journey instances for 3 Colognes: Solar Track, California Dream, and Afternoon Swim.

Every case is crafted in translucent resin and completed with coloration gradients impressed by the California panorama. The Monogram motif seems throughout the floor, whereas the clear physique lets the bottle change into a part of the visible impact.

The Solar Track Journey Case strikes from yellow to orange, echoing the warmth and brightness of a summer time day. The California Dream Journey Case shifts from pink to blue, capturing the colour of a Los Angeles sundown. The Afternoon Swim Journey Case makes use of aquatic blues, from clear azure to deeper ocean tones.

Every journey case is priced at $1,400 and restricted to 100 items per model.

Why Collectors Will Care

The Woody Wagon Colognes set sits in a uncommon class: luxurious perfume offered as collectible design. Its enchantment isn’t solely within the six Colognes, however within the object itself — the size, the supplies, the version dimension, and the unmistakable Alex Israel imprint.

For Louis Vuitton collectors, the shortage is apparent. For perfume collectors, it affords one of many Maison’s most theatrical shows of the Cologne line. And for design fans, it captures a really particular fantasy of California: sunlit, cellular, optimistic, and superbly overbuilt.

• Worth: $11,700
• Version: 66 items
• Availability: Pre-order, with supply anticipated in late September
• Journey Circumstances: $1,400 every, restricted to 100 items per model

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