VICTORINOX INDIA WELCOMES ABHAY DEOL AS A FRIEND OF THE BRAND

SHARED VALUES. AUTHENTICITY. CHARACTER.

MUMBAI, India, Aug. 15, 2026 /PRNewswire/ — Victorinox India in the present day introduced actor Abhay Deol as a Good friend of the Model for its watch portfolio for the approaching 18 months. Identified for his authenticity, impartial spirit and considerate lifestyle, Deol displays values which have guided Victorinox for greater than 140 years.

The affiliation will convey Abhay Deol throughout Victorinox’s watch portfolio, all collections together with I.N.O.X., Maverick, Idea One Photo voltaic, Air Professional, Dive Professional and Idea One Automated. All through this time period, Deol will characteristic throughout all media contact touchpoints together with digital, outside and retail touchpoints, celebrating a shared dedication to character, high quality and enduring craftsmanship.

SPEND YOUR TIME WISELY, CELEBRATED THROUGH AN INDIAN LENS

On the Coronary heart of the Collaboration Is Victorinox’s International Watch Marketing campaign – Spend Your Time Properly. a Perception That Time Is Our Most Helpful Useful resource, and That How We Select to Spend It Says One thing About Who We Are.

For India, Victorinox is bringing this international philosophy to life by means of Abhay Deol, whose distinctive lifestyle displays the thought of creating considerate, particular person decisions. Via his journey with the model, Abhay will introduce audiences to Victorinox watches not merely as timepieces, however as companions to the moments that make time significant.

The marketing campaign brings Spend Your Time Properly to life throughout an important festive events in India, from Diwali, Raksha Bandhan and the marriage season. Highlighting the significance of time throughout celebrations and milestones. Every event captures a distinct approach of spending time with household, with family members, celebrating traditions, pursuing passions or just being current within the second.

In doing so, the Swiss heritage and craftsmanship of Victorinox embraces Indian festivities by being ‘The Supreme Reward – Time’ throughout these events and milestone second.

Commenting on the marketing campaign, Avirup Mukhopadhyay, Head of Advertising and marketing, Victorinox India, mentioned:

“With Spend Your Time Properly, we’re bringing Victorinox’s iconic Swiss heritage and craftsmanship into the center of Indian celebrations. Our ambition is to make Victorinox watches the perfect reward for each festive event and the necessary moments that outline our lives, making a significant bridge between Swiss excellence and the traditions of India.“

SHARED VALUES, MEANINGFUL CONNECTIONS

Commenting on the announcement, Debraj Sengupta, Managing Director, Victorinox India, mentioned:

“At Victorinox, each partnership is guided by shared values. Abhay Deol represents authenticity, considerate decisions and quiet confidence – qualities that intently mirror our model philosophy. As we proceed strengthening our presence in India, this collaboration marks an necessary step in constructing deeper connections with shoppers whereas staying true to our Swiss heritage and dedication to high quality.”

Greater than a model partnership, this collaboration brings collectively two philosophies rooted in authenticity, independence and long-term pondering. All through his profession, Abhay Deol has been acknowledged for forging his personal path, making deliberate decisions and remaining true to his convictions. It’s an method that intently mirrors Victorinox’s enduring dedication to high quality, function and staying true to its values.

Commenting on the collaboration, Abhay Deol mentioned:

“I’ve at all times believed that the alternatives we make outline who we turn into. What resonates with me about Victorinox is its authenticity, its sturdy sense of function and the integrity with which it has stayed true to its values for generations. There’s a timeless high quality to the model that goes past merchandise. I’m delighted to be a part of this journey and to share that message with Indian audiences internationally.”

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ABOUT VICTORINOX  

140+ YEARS OF BEING BEST PREPARED.
The origins of Victorinox date again to 1884, when Karl Elsener opened a knifemaking workshop in a village in central Switzerland. Elsener delivered his first soldier’s knife to the Swiss Military in 1891. Six years later, he created the Swiss Officer’s and Sports activities Knife – now often called the unique Swiss Military Knife™ – which might lay the inspiration for a thriving international firm.
Victorinox is now a fourth-generation household enterprise working in over 120 nations. Along with its iconic pocket knives, Victorinox produces premium family {and professional} knives, watches and journey gear. Victorinox merchandise embody the model and guarantee shoppers are greatest ready for on a regular basis challenges by providing good and masterful options. The enterprising spirit of the founder and a dedication to sturdy, values-based company governance dwell on till in the present day.

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