As manufacturers look to future-proof their marketing strategies, Roblox has emerged as a game-changing platform for partaking a brand new viewers. Obsess hosted a webinar not too long ago on “Why Roblox is a Should for Your 2025 Planning,” the place Obsess Founder & CEO, Neha Singh and COO Andee Olson shared key insights on how manufacturers can leverage Roblox to construct immersive, impactful and worthwhile experiences. Listed below are the highlights.
Watch the webinar recording here.
Platform Overview: What’s Roblox?
Roblox is a platform with a market of video games and digital items the place customers can play, store, socialize and categorical themselves by customizable avatars. With 89 million every day lively customers from over 180 nationalities, it’s the highest-played UGC gaming platform. Out there throughout units, Roblox is free to play with in-app purchases, making it a extremely accessible platform that fosters creativity and interplay on a world scale.
Who’s on Roblox?
Roblox’s viewers is various and expansive. Gen Z leads the cost, with over 53 million customers spending extra time on Roblox than on Instagram and TikTok mixed. Manufacturers ought to replicate on their advertising and marketing budgets: are they aligned with the place their shoppers are spending time?
Feminine customers make up 39% of the viewers, and the platform’s engagement metrics are staggering: customers spend a median of two.5 hours every day, contributing to $1.1 billion in platform spending in Q3 2024. Moreover, 82% of grownup avid gamers on Roblox have spent cash in video games.
Gaming is not only a pastime—it has turn out to be a driving pressure in the way forward for leisure and social interplay. Gamers are more and more dedicating time to actions past gameplay in video games, reminiscent of socializing, creating and buying. This shift underscores why platforms like Roblox have prioritized integrating play with sensible functionalities, together with buying items and fascinating with branded content material. Obtain our infographic on key gaming traits to know for 2025.
What are the core methods to activate on Roblox?
Model Experiences:
Manufacturers throughout numerous industries have launched activations on Roblox. To create a profitable expertise, it’s essential for manufacturers to strategically outline their objectives and perceive the preferences of their audience. Manufacturers can select from quite a lot of expertise sorts, together with standalone branded video games, digital shops or neighborhood hubs with partaking mini-games. Standalone branded video games are notably common, with high-engagement codecs reminiscent of impediment programs (obby), enterprise simulations (tycoon), and racing video games (racer). For inspiration, try 7 brands engaging Gen Zers with custom Roblox experiences.
Digital Items:
One other key entry level for manufacturers on Roblox is thru digital items, which might be bought through the Roblox market or immediately inside a model’s expertise. Restricted-edition digital wearables not solely create a way of exclusivity but in addition drive consumer engagement. Moreover, awarding digital items inside video games encourages lively participation and generates natural promoting as avid gamers showcase branded UGC throughout numerous experiences.
Integrations:
This yr, Roblox introduced its partnership with Shopify, introducing a game-changing integration that allows bodily commerce immediately on the platform. This implies avid gamers should purchase bodily items inside branded experiences on Roblox, with out ever leaving the platform. urrently in beta testing, this performance is about to redefine the gaming panorama by bringing in tangible, sales-driven ROI for manufacturers.
Manufacturers are additionally capable of combine their loyalty packages immediately onto the platform, rewarding gamers for his or her gameplay. Moreover, they’ll drive foot visitors to bodily places or streamline reserving companies by embedding QR codes and interactive options inside these experiences.
Promoting:
Advertising presents an enormous alternative for manufacturers on Roblox, even for these with out their very own platform experiences. Roblox gives various promoting codecs that cater to varied model wants. Immersive adverts, together with picture, video, and portal adverts, allow dynamic and fascinating interactions with customers. Sponsored experiences obtain outstanding placement on the homepage, driving visitors and visibility. Search adverts enable manufacturers to advertise their experiences inside the platform’s search instrument.
Key Takeaways
Gaming platforms have turn out to be indispensable for manufacturers in search of to interact with giant, various and tech-savvy audiences. With an estimated 3.32 billion avid gamers worldwide, staying related requires constant and artistic advertising and marketing approaches that resonate with at this time’s shoppers.
Why Act Now? Platforms like Roblox create highly effective, lasting connections with audiences by delivering partaking and memorable experiences. Early adoption gives manufacturers a novel alternative to maximise ROI, as they’ll organically scale their presence and influence whereas capturing the eye new shoppers. Growing built-in, cross-platform methods ensures gaming platforms not solely drive purchases but in addition foster enduring model loyalty.
Growing on Gaming Platforms with Obsess
With experience in creating immersive, AI-powered digital experiences, Obsess has efficiently launched over 400 experiences throughout 14 industries. Our in depth knowledge on how customers work together, play and store in 3D environments informs each activation we develop. From figuring out the precise kind of expertise to integrations and promoting, Obsess delivers end-to-end options that align with a model’s distinctive objectives. Whether or not constructing standalone branded video games, digital shops or neighborhood hubs, Obsess ensures seamless execution and long-term engagement that drives measurable outcomes.
To be taught extra about making a customized model activation on Roblox, book a demo or electronic mail contact@obsessvr.com.
