Roblox experiences have change into the go-to for manufacturers looking out to focus on younger customers in new and thrilling methods—the interactive and immersive worlds of the gaming platform are a no brainer when seeking to maximize engagement. These gamified experiences empower manufacturers to attach with an enormous viewers of hyper-engaged gamers, strengthening on-line communities. We sat with our resident Roblox knowledgeable and Director of Buyer Success, Emiliana Santandreu, to reply high questions manufacturers have about Roblox and focus on what manufacturers must learn about efficiently creating on the platform.
On December 11, 2024 at 12pm ET, Obsess will even be internet hosting a webinar (and brief Q&A session) with CEO Neha Singh and COO Andee Olson to reply remaining questions and focus on why it’s more and more crucial for manufacturers to have a presence on Roblox–the brand new “social media” platform–guiding your 2025 planning.
What’s Roblox?
Roblox is an internet platform with a market of user-generated digital experiences and digital items the place customers can create, socialize, store and play—it serves as each a sport engine and a social hub, permitting gamers to interact with 3D digital worlds. Accessible by way of a number of platforms, comparable to cell gadgets, PCs and Xbox consoles, Roblox is free to obtain and use.
Video games on Roblox span genres and sport kinds, from role-playing and tycoon simulations to impediment programs and social hangouts, there’s no scarcity of activations manufacturers can create. There’s even an extremely widespread sport the place customers wait in line for the toilet (with over 33 million visits since late August of this yr)—the sky is actually the restrict! Manufacturers throughout verticals have activated on the platform, participating the platform’s built-in viewers with custom Roblox experiences.
Who’s the viewers on Roblox?
Roblox primarily attracts a youthful viewers, with most customers aged between 9-24 years previous, although its attraction is rising amongst older demographics. It has a world person base of virtually 90 million day by day energetic customers, closely concentrated within the U.S., Canada and Europe, and is pretty evenly gender-split, in contrast to quite a lot of different gaming platforms that lean extra male.
Engagement on Roblox is extraordinarily excessive, with customers spending a median of 2-3 hours per day on the platform—that is greater than Instagram and TikTok mixed. Manufacturers construct on Roblox to achieve and have interaction the big viewers of Gen Zers via group integration, occasions and user-generated content material that drives steady engagement. Creating on Roblox is assembly your clients and goal audiences the place they’re!
For extra perception on gaming developments, obtain our infographic with key stats and insights on digital experiences.
How lengthy does it take to construct an expertise?
The timeline varies relying on the complexity of the expertise, however is normally only some brief months. Roblox improvement requires working inside its proprietary engine, Roblox Studio, so it’s completely different to creating on different platforms or Obsess virtual stores.
Nevertheless, for manufacturers who have already got digital shops with us, we will work with them to take their digital retailer designs and ideas and use them for his or her Roblox experiences via Roblox Studio—creating one unified idea throughout the net and Roblox in a method that enhances every platform and reduces the timeline to launch. Moreover, Obsess has been part of the Roblox UGC program for the previous 4 years, which permits us to promote digital items via the Roblox market, a key part of a profitable Roblox technique. We wrote this weblog to reply some questions on how to build your brand on Roblox.
Why ought to my model be on Roblox?
There are many explanation why manufacturers ought to contemplate activating on Roblox:
- Attain an enormous, various viewers that’s rising—it grew 12% from Q2’24 to Q3’24
- Drive significant, memorable, long-term engagements
- Roblox has the instruments to launch extraordinarily customizable model experiences rapidly—that means your ROI will probably be excessive, and there are various levels of effort and funding, so you may present up in a method that matches your model and funds
- Gen Z’s rising spending energy to purchase out of your model
- Advertising is rapidly changing into a key software on Roblox and presents a possibility to promote your model, your product or your expertise within the platform
- Monetize your gaming investments
- Roblox announced Shopify as their first real-world commerce companion, enabling manufacturers to promote bodily objects on the platform–coming in 2025. This partnership is already in beta testing in just a few key experiences as of this week
- Alternatives for different integrations, comparable to loyalty packages (like in Slivingland) or others, comparable to Fandango (like in Depraved)!
To be taught extra about constructing customized model activations on Roblox, book a demo or e-mail us at contact@obsessvr.com.