Xbox considering allowing 3rd parties to make Xbox-branded hardware, says new reports – WGB

Xbox’s newest advertising and marketing marketing campaign has set tongues wagging, its claims of “That is an Xbox” solely furthering the concept that Microsoft is shifting towards turning into the world’s greatest videogame writer. Now, based on a brand new report, they might even be contemplating permitting different folks to make Xbox-branded {hardware}.

That’s according to Samuel Tolbert of Windows Central, a sometimes very dependable web site. Within the article, Tolbert discusses the brand new advertising and marketing marketing campaign and Phil Spencer’s comments regarding Xbox actively developing a handheld machine.

Speaking about how Xbox is trying to associate with varied corporations, Tolbert says: “We’ve even heard that Microsoft is exploring choices round letting third-parties construct Xbox-branded gadgets, one thing that might prolong so far as letting them straight use the Xbox working system.”

Tolbert goes on to invest that this might embody things like an ASUS handheld machine with Xbox branding an an Xbox working system.

In idea, it may even embody consoles make by third-party manafacturers, very similar to Steam did beforehand with the ill-fated Steam Machines. It has been speculated that Xbox’s rising transfer towards publishing video games throughout a number of platforms and their lacklustre console gross sales numbers might be an indication that they gained’t create a next-gen console, ceding the area to PlayStation and Nintendo. That stated, I’m unsure anybody could be fascinated by making a console utilizing the Xbox title.

What do you factor? Will Xbox license its title to third-parties going ahead?