Glam and video games on aisle 1, The Benemart is open for enterprise. Profit Cosmetics launched their first digital 3D procuring expertise in partnership with immersive expertise firm Obsess, setting a brand new commonplace for gaming-inspired commerce. Step into The Benemart (just about!) the place Profit’s grocery-inspired idea gives an interactive digital area for guests to buy bestsellers and vacation favorites all from house. Designed to be social, Profit made on-line holiday shopping simple and entertaining, cementing the beauty brand as a pacesetter in connecting with the following technology of gaming-native customers.
“The Benemart is our very first 3D digital procuring expertise, and we’re thrilled to welcome guests inside to expertise magnificence like by no means earlier than. This immersive procuring journey blends our distinctive brand storytelling with the unforgettable, grocery-inspired world that solely Profit can provide. Making folks really feel good and having enjoyable is a part of our DNA, so main with leisure to carry our vacation assortment to life was a no brainer,” mentioned Toto Haba, SVP World Omnichannel Advertising and marketing at Profit Cosmetics. “Obsess has been a robust companion in making a branded world that blends storytelling with play-driven discovery in a method that elicits the identical sort of thrill because the in-store procuring expertise. The digital expertise mimics a online game, which we all know is one thing that may resonate with younger digital customers.”
The virtual holiday pop-up options uniquely Profit décor and the model’s iconic present units stuffed with bestselling fan-favorites priced at holiday-special offers. Open for magnificence in 4 international locations together with the US, United Kingdom, Germany and France, the immersive VR area gives customers the prospect to seize a digital cart, browse the aisles and add Profit’s ultra-collectible units to their digital cart for buy. The featured assortment takes inspiration from on a regular basis grocery retailer objects, reminiscent of chocolate bars, snack luggage and tinned fish, all with a enjoyable, imaginative twist. Profit can be pairing the virtual pop-up shop with an IRL expertise all through the UK for people who need to stroll the aisles in actual life.
Don’t know which Benemart present units you want? The digital expertise helps customers discover customized product suggestions by way of Benefit’s Holiday Gift Guide, which includes a quiz to match customers with the proper merchandise primarily based on their solutions. Consumers can even have the chance to just about try-on the #1 Forehead Model Worldwide’s bestselling forehead merchandise and add them to their cart immediately from the digital expertise. All through the vacation season, customers may play branded mini video games for rewards and discounted units.
Gaming is the New Social: Branded On-line Video games for Commerce
The Benemart is stocked filled with interactive gamification and social procuring components. Customers can take part on scavenger hunts to gather digital “grocery baskets” hidden all through the expertise, play a lottery-inspired scratch-off recreation and discover the shop as customizable avatars. This expertise units a brand new commonplace for gaming-inspired commerce, introducing play-centric components all through the shopper’s procuring journey.
Emphasizing social procuring, customers may work together with different avatars in actual time—collect pals for a digital procuring day with the ‘store with pals’ function permitting teams to voice chat, play video games and store collectively as avatars in actual time. Throughout the on-line digital actuality expertise, every shopper is ready to customise their private avatars with quite a lot of outfits and make-up appears impressed by Profit’s finest promoting merchandise throughout brows, pores, lashes, cheeks and extra.
With the launch of their Digital Benemart Vacation Reward Retailer, Profit Cosmetics set a brand new commonplace for gaming-inspired commerce. By means of play-driven discovery in an immersive, gamified and social digital expertise, the wonder model cements themselves as a pacesetter in connecting the following technology of customers.
To be taught extra about how one can create your personal digital model world, e mail us at contact@obsessvr.com or book a demo.
