Dev Behind Last Year’s Big Flop Is Still Paying Streamers To Play It

Somebody at both developer Construct a Rocket Boy or publisher IO Interactive hasn’t given up on MindsEye, as a result of a number of high-profile content material creators are nonetheless being sponsored to play the sport following its December 2025 patch.

As noticed by FRVR, YouTube creator and Twitch streamer Criken, whose channel presently boasts over 1 million subscribers, not too long ago uploaded a sponsored video of their MindsEye playthrough on January 14. Whereas Twitch and YouTube are stuffed with sponsored online game playthroughs, Criken’s video has individuals scratching their heads since MindsEye has barely peaked above 30 concurrent gamers on Steam since its disastrous June 2025 launch.

A number of commenters on Criken’s video have been shocked to find that the creator isn’t simply taking part in the sport as a joke. “Oh I assumed you have been taking part in this as a result of it’s mainly a meme at this level, I can’t imagine they’re nonetheless sponsoring individuals,” wrote Didorial. “They’re nonetheless sponsoring? I’m impressed that the corporate needs to maintain this sport alive. (7 present gamers on steam btw),” wrote Dazcoolman.

Stranger nonetheless, he’s not the one high-profile creator who appears to be getting paid to supply new movies for the lousy open-world shooter for the time being. A fast flick through the #MindsEyePartner tag on YouTube reveals that YouTubers like SweeetTails, Blue Thunder Gaming, and Willyrex (the latter of whom has over 17.2 million subscribers) have all been sponsored to play the sport within the final month following its model 6.1 patch on December 18. In line with Blue Thunder Gaming, the PR group that reached out with the sponsorship even agreed up entrance to let creators “say no matter [they] need” concerning the sport.

Sponsored streams have been additionally part of the advertising and marketing technique round MindsEye‘s unique launch, however ended up resulting in viral moments that solely additional solidified the shooter’s fame for being boring and busted. Twitch streamer CohhCarnage was even requested to cancel his sponsored livestream of the sport mere minutes after he’d simply advised his viewers it was about to start.

This all results in the inevitable query: why? To be frank, I don’t have a solution for you, because the sponsored movies and streams don’t appear to have made a lot distinction to the participant numbers on Steam. Possibly issues are going higher on console. Admittedly, the sport does look to be in a greater state now than it was at launch, however I feel the harm has already been achieved. A Cyberpunk 2077 turnaround story this isn’t. Not less than for now.