It’s not stunning that vacation gross sales account for a major quantity of outlets’ annual gross sales. Manufacturers are regularly looking for engaging and entertaining campaigns to capitalize on drive vacation procuring and gross sales. A 3D digital retailer affords a brand new experiential procuring format and serves as a viable gross sales channel. With a digital expertise, manufacturers can create an surroundings that’s modeled off of their retail retailer, a artistic idea retailer or a totally fantastical location.
Digital vacation shops permit manufacturers to create utterly immersive and discovery-driven experiences full of academic content material, primed for the busy gifting season. With 3D content material and progressive options similar to gamification and gift recommendation quizzes, manufacturers throughout verticals have been capable of enhance engagement, conversion and attain through the busiest time of yr.
Key advantages of digital vacation shops embrace:
- A brand new and interesting digital channel that stands out from different vacation campaigns
- Interactive and discovery-driven procuring expertise that drives gross sales and marketing ROI
- Engaging features that join shoppers to the model
- A one-stop store to find, analysis and buy items with seamless e-commerce integration
- Decrease manufacturing prices for CGI visuals in comparison with on-location shoots and brick-and-mortar shows
To be taught extra about how immersive experiences affect vacation gross sales, download our e-book evaluating business benchmarks from companion Salesforce to Obsess first-party data.
Examples of Digital Vacation Shops
Obsess has labored with a variety of manufacturers and retailers to create memorable holiday virtual stores and experiences. Every expertise featured fantastical shows and larger-than-life decorations, whereas sustaining core e-commerce functionality for an immersive and enriching on-line procuring expertise that drives digital vacation procuring. From manufacturers in fashion and beauty to CPG and past, these distinctive e-commerce experiences are capable of immerse vacation customers right into a digital world distinctive to the model.
Listed here are 5 examples of Obsess-powered digital vacation experiences:
J.Crew Digital Ski Chalet
J.Crew launched a digital après-ski retreat to delve into the model’s essence and seasonal choices. Stuffed with interactive parts and holiday-inspired ambiance, the progressive ski chalet merchandised the newest males’s and ladies’s assortment in distinctive methods. Customers would navigate to the Snow Lodge for the most recent ladies’s kinds, and the Ski Chalet for males’s—a curated collection of seasonal appears to be like and vacation items have been seamlessly woven into the expertise, providing a totally shoppable journey that inspired digital vacation procuring.
So as to add an additional layer of pleasure all through the expertise, the model included dynamic animations and customized gamification that engaged customers and deepened shopper connections. Festive gamification included a scavenger hunt recreation, classic video game-style Ski Racing Recreation and a branded quiz that examined shopper’s data on the model’s lengthy and storied heritage. The scavenger hunt additionally unlocked an opportunity at an unique luxe cashmere giveaway, which prompted customers to discover your complete retailer. Click on to learn extra concerning the Holiday World of J.Crew.
Corona Vacation Seaside Hut
Constellation Model’s Corona invited new and longtime followers to Feliz Navi-Drip it prefer it’s scorching with Snoop Dogg of their Vacation Seaside Hut expertise. The Mexican beer brand revitalized one among their famed vacation commercials into an immersive expertise that transported guests to the identical palm tree-filled seashore sundown surroundings. The expertise amplified their vacation marketing campaign in VR and enabled shoppers to discover merchandise and have interaction with the model in new methods.
Followers dived into the vacation spirit with interactive options all through the expertise, similar to a customized arcade-style decoration assortment recreation. Within the colourful string gentle laden seashore hut, guests have been capable of watch the aforementioned industrial and cling with model ambassador Snoop Dogg. Utilizing AR expertise, guests have been capable of take an image with Snoop and create a customized, shareable vacation card. Guests have been additionally given an opportunity to match Snoop’s iconic look in the event that they entered the sweepstakes to win a limited-edition Talia Coles gown. Learn extra concerning the digital experiences Obsess has created with Corona, together with the Holiday Beach Hut.
Sephora X Cosmopolitan Gifting Suite
Renowned Hearst publication Cosmopolitan collaborated with magnificence retailer, Sephora, and launched the Gifting Suite. The digital vacation expertise empowered customers searching for a scent for private indulgence or as a classy present to find distinctive scent profiles for his or her vacation procuring wants. Redefining the perfume content material and on-line procuring expertise, the immersive expertise targeted round personalised luxurious and discovery.
Lined with stylish twinkly lights and festive disco ball-covered bushes, the suite featured a curated collection of scents instantly shoppable within the expertise and thoughtfully organized by notes. Central to the expertise was a Cosmo-esque quiz, the place customers have been invited to unravel the nuances of their perfume preferences. Click on to learn extra concerning the Sephora X Cosmopolitan Gifting Suite.
H-E-B Grocery Vacation Residence
Step into the Vacation Residence of beloved Texas-based grocery chain, H-E-B. An immersive wonderland of flavors, recipes and vacation merchandise unfolded by way of interactive options and cheerful animations. Adorned with festive decorations, the Texas-style house featured a number of rooms prepared for the vacations. Customers have been greeted by digital chef avatars that guided customers by way of basic recipes, masking appetizers, mains, sides and desserts. Every recipe pop-up was complemented by shoppable hyperlinks of H-E-B merchandise, providing a seamless shopping for journey that allowed customers to kick-start their vacation cooking.
The digital expertise additionally supplied the model with a platform to highlight its philanthropic endeavors and wealthy historical past. An interactive scavenger hunt recreation engaged customers by way of a discovery-driven academic journey that unveiled details concerning the model and unlocked unique vacation offers. Learn extra concerning the digital grocery procuring expertise from H-E-B Grocery.
Laneige Digital World
Korean magnificence model, Laneige, launched a dreamy digital world that enabled customers to discover fan-favorite merchandise and their model story in a totally immersive context. The expertise launched with discovery-driven video games and quite a lot of rooms devoted to totally different product strains, and enabled customers to work together with merchandise in several methods, together with 3D views and multimedia content material round substances and software. The model recurrently up to date the cloudscape to align with their marketing calendar, together with a full seasonal refresh that mirrored new choices and product releases for the 2023 vacation season. Festive updates included limited-edition collections, new flavors of the long-lasting Lip Sleeping Masks and a revamp of the basic scavenger hunt recreation.
“The digital retailer is a strong buyer engagement device that may permit customers to dive into Laneige’s distinctive scientific experience and entertaining digital content material, whereas additionally serving to them choose the suitable product for his or her pores and skin wants, together with our bestselling Water Sleeping Masks and Lip Sleeping Masks,” quoted Julien Bouzitat, Chief Advertising and marketing and Digital Officer of Laneige guardian firm Amorepacific U.S. Learn extra concerning the Laneige Virtual World, and it’s continued evolution.
These examples solely scratch the floor of the limitless prospects that may go right into a digital vacation expertise. To seek out out extra on how one can create your personal vacation digital expertise, book a demo or electronic mail us at contact@obsessvr.com.
