KuCoin Pay and 2Game Digital are pushing crypto deeper into gaming. The 2 corporations have joined forces to convey crypto funds and blockchain-powered rewards to world gaming communities — beginning with an unique promotion on August 29, 2025, providing avid gamers reductions, bundles, and early entry to the 2Game Token ICO.
Key Takeaways
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KuCoin Pay integrates into 2Game Digital’s ecommerce, esports, and loyalty platforms.
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2Game Token will energy rewards, gated perks, and aggressive options.
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Launch promotions kick off August 29 with 20% reductions and ICO early entry.
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2Game’s esports and play-to-earn ecosystem positive aspects crypto integration.
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GCL International Holdings is concentrating on Asia as a hub for Web3 gaming development.
A New Period for Web3 Gaming Commerce
KuCoin, one of many world’s main crypto exchanges, is pushing Web3 deeper into gaming by way of its cost arm, KuCoin Pay. Its new partnership with 2Game Digital, a part of GCL International Holdings (Nasdaq: GCL), permits thousands and thousands of gamers to pay with cryptocurrency throughout 2Game’s ecosystem — from its world ecommerce retailer to its esports division and loyalty-driven 2Game Professional platform.
KuCoin Pay helps over 50 cryptocurrencies, together with KCS, USDT, USDC, and BTC, permitting for quick, borderless, and safe transactions.
Kumiko Ho, Head of Cost Enterprise at KuCoin, stated:
“This partnership with 2Game Digital is one other milestone in our mission to make cryptocurrency a frictionless a part of on a regular basis life.”
The 2Game Token and Group Engagement
2Game can also be making ready to introduce its 2Game Token, which is meant to help loyalty packages, unlock gated rewards, and allow aggressive options throughout its ecosystem. The corporate goals to turn into one of many first gaming platforms to mix ecommerce, esports, and play-to-earn mechanics below a unified Web3 infrastructure.
Sebastian Toke, Group CEO of GCL, added:
“This partnership not solely opens the door to a brand new period of safe, on the spot, and seamless transactions, it additionally permits us to faucet right into a thriving world crypto group.”
Launch Promotions Start August 29
To make the partnership instantly tangible, KuCoin Pay and 2Game Digital are rolling out a sequence of promotions from August 29, 2025.
Players who pay with KuCoin Pay here will unlock:
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20% reductions on choose purchases
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Particular pricing on new releases
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Biweekly limited-time bundles
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Early whitelist entry to the 2Game Token ICO
The promotion is meant to assist onboard avid gamers into the ecosystem whereas providing added incentives for early participation.
Strategic Influence on the Gaming and Web3 Sectors
GCL is strategically targeted on the rising Asian gaming market, the place Web3 adoption in esports and digital commerce is accelerating. Via KuCoin Pay, 2Game Digital hopes to supply an accessible on-ramp for avid gamers to discover blockchain-based commerce.
For KuCoin, the transfer aligns with its broader effort to normalize crypto transactions in mainstream industries. For 2Game Digital, it represents an try to discover how blockchain can improve consumer interplay, loyalty, and commerce — with out altering core gaming experiences.





