Louis Vuitton Revives Iconic Core Values Campaign with Tennis Legends Rafael Nadal and Roger Federer

Louis Vuitton creates historical past by reviving its Core Values marketing campaign, which was initially photographed by famed photographer Annie Leibovitz, twelve years after it was final launched. Tennis greats Rafael Nadal and Roger Federer are featured within the marketing campaign, which follows them as they ascend Italy’s breathtaking Dolomites. The advert, which has the transferring slogan “There are Journeys that flip into Legends,” emphasizes not simply the athletes’ journeys but in addition their unbelievable skilled lives, which had been characterised by lifelong friendship and respect for each other. 

Removed from the well-known baselines of a tennis court docket and located 3,000 meters above sea stage, Nadal and Federer are portrayed as allies in a typical endeavor somewhat than rivals, signifying the heights they’ve reached of their careers. Federer, along with his sleek type and file 20 Grand Slam victories, and Nadal, along with his fortitude and 22 Grand Slams—14 of which got here on the French Open—symbolize two opposing tales of extraordinary expertise and affect, inspiring an enormous variety of individuals throughout the globe.

In his reflections on his participation within the marketing campaign, Rafael Nadal emphasised the lasting value of their legacies past tennis by expressing his satisfaction and the profound private significance of sharing this second with Federer. Federer expressed comparable emotions, highlighting the particular nature of their relationship and the wealthy significance of their alpine environment. 

Leibovitz pictures Rafael Nadal’s Monogram Eclipse backpack and Roger Federer’s famend Monogram Christopher bag, which exquisitely embody their respective kinds and the traditional elements of Louis Vuitton’s design philosophy. Relating to the continuation of the collection, Chairman and CEO of Louis Vuitton Pietro Beccari acknowledged, “It has been 17 years since I launched the primary Core Values marketing campaign with Antoine Arnault. 

Each chapter of the Core Values honors Louis Vuitton’s custom of journey, glorious people-to-people relationships, and bodily and emotional transmission. Beccari remarks, “Working with Roger Federer and Rafael Nadal on this new story has been superb. Each gamers are inspirational, fierce mates, and examples of the self-discipline and high quality of their sporting journeys.