Magic Eden’s rollout of an “Official $TRUMP Pockets” this week shortly turned a flashpoint within the crypto world. Marketed as a flagship product for Trump supporters, the pockets promised a $1 million reward pool in $TRUMP tokens—till the Trump household slammed the brakes on the celebration.
The launch announcement, posted on Magic Eden’s official X account, claimed: “The Official $TRUMP Pockets is COMING SOON! The First and Solely Crypto Pockets for True Trump Followers.” It directed customers to enroll at trumpwallet.com for an opportunity to win a share of $1 million in token rewards.
And now? Confusion, neighborhood skepticism, and rising scrutiny over how the rollout occurred.
Trump Household Drops the Hammer
Virtually instantly after the announcement, Eric Trump and Donald Trump Jr. publicly disavowed the pockets. Eric issued a pointy warning:
“This mission just isn’t approved by @Trump. @MagicEden I might be extraordinarily cautious utilizing our title.”
(Tweet from June 3—link)
Barron Trump, in his first-ever publish on X, chimed in:
“To be clear, our household has zero involvement with this pockets.”
(Posted June 3—link)
The Trump Group, in accordance with Donald Jr., is working by itself official crypto pockets by means of World Liberty Monetary—which has no connection to the Magic Eden effort.
Group Backlash In opposition to Magic Eden
Magic Eden CEO Jack Lu additionally promoted the rollout, describing it as a part of a broader push to onboard mainstream customers into crypto. In a June 3 tweet, he wrote: “The time to take large bets & onboard mainstream is now.”
Whereas Magic Eden insists the pockets was in-built partnership with the $TRUMP memecoin group, that clarification has not calmed the crypto neighborhood.
The backlash has turned a hyped launch right into a reputational concern for Magic Eden. Customers are searching for solutions about how such a high-profile rollout occurred with out public authorization from the Trump household.
Even the X account selling the pockets, @TrumpWalletApp, has been suspended—including to doubts in regards to the legitimacy of the hassle.
Trump’s Rising Position in Crypto
The Trump household has turn into more and more active in crypto, launching NFT collections, selling memecoins like $TRUMP, and backing a stablecoin by means of World Liberty Monetary. They’ve additionally partnered on a bitcoin mining enterprise, pursued a Reality Social Bitcoin ETF, and pushed pro-crypto policies aimed toward positioning the U.S. as a worldwide blockchain chief.
What’s Subsequent for Magic Eden?
As of this writing, neither Magic Eden, the $TRUMP token group, nor CEO Jack Lu has addressed the controversy. That silence is amplifying issues and undermining belief within the mission.
The crypto house—already cautious of ambiguous branding and celebrity-linked ventures—has little persistence for uncertainty.
Because the mud settles, Magic Eden should reckon with the results of a high-profile launch gone mistaken—and a crypto neighborhood demanding transparency.