Maxon Previews Digital Twin | Web3Wire

The standalone utility from Maxon transforms CAD and 3D fashions into photorealistic digital merchandise, designed for right now’s multi-channel advertising and marketing pipelines.

BAD HOMBURG, GERMANY / ACCESS Newswire / January 13, 2026 / Maxon not too long ago unveiled Digital Twin, an upcoming standalone utility that powers a brand new workflow for creating and utilizing high-fidelity digital representations of real-world merchandise throughout fashionable advertising and marketing and model design pipelines. At present in improvement, Digital Twin is meant to assist manufacturers and advertising and marketing groups preserve visible accuracy, consistency, and inventive management as product imagery strikes throughout codecs, platforms, and instruments, from conventional design software program to AI-enabled functions.

Digital Twin brings Maxon’s established 3D and rendering expertise to a brand new instrument for creating production-ready advertising and marketing belongings that may be positioned into user-provided backgrounds or environments, whereas totally preserving the unique product’s look and properties. These “digital twins” can then be used persistently throughout promotional media, similar to advertisements and movies, and built-in with a variety of in style design instruments, together with AI-enabled graphic design functions and third-party AI instruments.

From CAD to Marketing campaign-Prepared Inventive

The Maxon Digital Twin workflow begins with a cleared-for-use CAD or 3D product mannequin and transforms it right into a photorealistic digital prototype by way of detailed management over supplies, textures, lighting, perspective, and environmental interplay. The ensuing digital asset can then be reused throughout environments, codecs, and platforms with out recreating or reshooting the product. Digital Twin allows groups to take care of a single, authoritative digital model of a product that may be tailored to be used throughout digital advertisements and video content material, print, packaging, and eCommerce visuals, the place visible precision and model accuracy are important.

Pace, Scale, and Inventive Management

Constructed for shopper packaged items and product-driven advertising and marketing, Digital Twin allows branding professionals to make sure merchandise seem correct and constant throughout all channels and markets. The standalone utility is designed to combine with in style design and inventive functions, together with AI-enabled instruments to considerably scale manufacturing output. By changing fragmented manufacturing pipelines with a reusable digital product asset, Maxon Digital Twin goals to streamline manufacturing whereas preserving the precise look, supplies, and proportions that outline a model’s identification, delivering an end-to-end workflow that reduces manufacturing time from weeks to hours.

Constructed on Maxon’s 3D Basis

Digital Twin builds on Maxon’s many years of expertise in skilled 3D modeling, rendering, and pipeline integration throughout industries, together with movie, promoting, broadcast, and design. The workflow, which was previewed at CES 2026, demonstrated how correct lighting and shadows, perspective matching, reflections, and the reasonable interplay of those parts allow a digital product to take a seat convincingly in any surroundings whereas remaining visually true to its real-world counterparts.

Maxon Digital Twin is presently in improvement. Further particulars, integrations, and timing might be shared in future bulletins.

Maxon Digital Twin Media Equipment
Obtain the Maxon Digital Twin press package here. Watch the introduction to Digital Twin

About Maxon

Maxon is a developer of high-quality, skilled artistic instruments that empower artists to convey gorgeous visuals to life. From 3D modeling and animation to impeccable rendering and cinematic results, the Maxon One ecosystem gives a complete suite of industry-leading options. At Maxon, we’re dedicated to fueling artistic freedom, fostering a thriving inventive group, and being the driving drive behind daring, iconic content material.

Media Contact

Megan Fasy
Grithaus Company
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SOURCE: Maxon Computer systems