Ubisoft CEO blames low Star Wars Outlaws sales on the Star Wars brand, not the fact that the game was broken on launch

Ubisoft CEO Yves Guillemot has blamed the state of the Star Wars model on the high-profile failure of the open-world sport Star Wars Outlaws. Launching with over one million gross sales in its first month and respectable opinions, Guillemot claimed that the “uneven” state of the IP was responsible for the underwhelming gross sales of the corporate’s very costly open-world sport.

Ubisoft blames Star Wars Outlaws failure on Star Wars itself

Talking throughout a recent general meeting, a shareholder requested the Ubisoft CEO what they’ve “leaned from the failure” of the sport “When it comes to gross sales”. Guillemot was requested if pricing or advertising and marketing was missing for the open-world sport, however the CEO primarily blamed the long-lasting model itself.

“We didn’t attain out gross sales targets,” the CEO stated. “The sport suffered from various gadgets. First, it suffered from the truth that it was launched at a time when the model that it belonged to was in a little bit of uneven waters.”

Later, the Ubisoft CEO did admit that Star Wars Outlaws didn’t launch in an optimum state. Over the previous yr, the open-world sport has been considerably patched, ironing out bugs and even overhauling main most important mechanics which is a reasonably large signal that the sport itself launched in a poor state.

“The sport had a couple of gadgets that also wanted to be polished,” Guillemot continued. “They have been polished and debugged within the early weeks after launch, nevertheless it did have an effect on gross sales volumes.”

The Ubisoft CEO additionally claimed that “enhancements on the sport aren’t completed” regardless of the sport’s first anniversary arising. With a rough-looking Nintendo Switch 2 version of the game slated to launch on September 4, 2025, the Ubisoft lead additionally hopes that it’ll do properly on the brand new handheld.

Truthfully, as somebody who likes Star Wars Outlaws, it wasn’t a implausible sport on launch, and blaming the Star Wars model itself is a weird stretch. Whereas it’s true that the model has been slammed on-line for years now, it’s nonetheless an extremely highly effective IP the place all the pieces is just about assured to do okay. The truth is, it feels hilariously out-of-touch responsible Star Wars when EA’s eight-year-old Battlefront 2 is presently hitting gross sales charts once more.

When even the worst-rated Star Wars film of all time, Rise of Skywalker, is ready to make over a billion {dollars}, and Star Wars Fortnite collaborations are capable of enhance participant counts on the most-popular sport of all time, it positive appears that the model itself isn’t responsible.