Meta Removes Deepfake AI Ad After Jamie Lee Curtis Calls Out Mark Zuckerberg

Academy Award-winning actor Jamie Lee Curtis publicly confronted Meta CEO Mark Zuckerberg on Monday after discovering that her likeness had been used with out permission in an AI-generated commercial .

“It’s come to this @zuck,” Curtis wrote on Instagram, tagging Zuckerberg immediately after unsuccessfully making an attempt to contact Meta and the CEO by personal channels.

The advert, which Curtis didn’t title, repurposed footage from a previous MSNBC interview she gave through the Los Angeles wildfires, altering her speech with synthetic intelligence to advertise an undisclosed product.

Curtis stated the end result was a misrepresentation that compromised her popularity for truth-telling and private integrity.

“This (MIS)use of my pictures… with new, faux phrases put in my mouth, diminishes my alternatives to really communicate my fact,” she wrote.

By late afternoon, the actor confirmed the advert had been pulled. “IT WORKED! YAY INTERNET! SHAME HAS IT’S VALUE!” she posted on Instagram, thanking her supporters.

Meta has not publicly acknowledged the elimination however confirmed to media shops that the advert had been taken down.

Curtis, finest identified for her breakout position in John Carpenter’s “Halloween” and extra not too long ago for her Oscar-winning efficiency in “All the pieces All over the place All at As soon as,” has had a decades-long profession marked by each mainstream visibility and a robust public voice.

AI deepfakes spark concern

Her determination to go public with the enchantment comes as concern grows across the unchecked use of generative AI to duplicate the identities of actual individuals, typically with out consent and authorized accountability.

In February, Israeli AI artist Ori Bejerano launched a video utilizing unauthorized AI-generated versions of Scarlett Johansson, Woody Allen, and OpenAI CEO Sam Altman.

The video, a response to a Super Bowl ad by Kanye West that directed viewers to a web site promoting a swastika T-shirt, depicted the faux celebrities sporting parody t-shirts that includes Stars of David in a stylized rebuttal to West’s imagery.

“I’ve no tolerance for antisemitism or hate speech,” Johansson stated condemning the video, “however I additionally firmly consider that the potential for hate speech multiplied by A.I. is a far higher menace than anyone one who takes accountability for it.”

Even the wildfires Curtis referenced in her authentic interview grew to become a goal for AI-powered disinformation.

Fabricated pictures displaying the Hollywood Signal engulfed in flames and scenes of mass looting circulated widely on X, previously Twitter, prompting statements from officers and fact-checkers clarifying that the photographs had been utterly false.