New York, USA, April 08, 2026 (GLOBE NEWSWIRE) — — Partnership to energy launch of Pure Flix Familia, combining mobile-first storytelling, cultural relevance, and model integration alternatives —
Nice American Media at present introduced a micro drama growth, distribution, and advertising partnership with Minivela, the primary vertical shorts platform created particularly for U.S. Hispanic and Latin American audiences. The alliance will energy the launch and enlargement of Pure Flix Familia, a brand new Spanish-language and bilingual vacation spot devoted to faith- and family-centered storytelling, set to debut later this 12 months.
The collaboration locations each corporations on the forefront of the quickly increasing micro-drama class, combining Pure Flix’s established viewers in religion and household leisure with Minivela’s creator-driven, mobile-first manufacturing mannequin tailor-made for U.S. Hispanic and Latin American viewers.
The announcement was made in New York throughout the ANA GrowthFronts, the place Nice American Pure Flix President and CEO Invoice Abbott joined Minivela co-founders Manny Ruiz and Carlos Ponce to formally unveil the partnership, underscoring a shared dedication to advancing mobile-first, culturally resonant storytelling for Latino audiences.
Below the multi-project settlement, Minivela will produce a curated slate of premium micro-dramas—together with unique IP and variations from Pure Flix’s in depth content material library—designed particularly for vertical viewing and values-driven audiences.
Following in depth due diligence, Pure Flix chosen Minivela as its strategic accomplice based mostly on the corporate’s decades-long monitor report throughout Hispanic media, storytelling, and movie manufacturing, in addition to its early management within the vertical short-form area.
“Manny and Carlos have an amazing monitor report for innovation spanning many years in Hispanic media, leisure, and cultural storytelling,” mentioned Invoice Abbott, President & CEO of Nice American Pure Flix. “We’re delighted to construct Pure Flix Familia with a extremely artistic and strategic accomplice that, like us, is deeply dedicated to storytelling that resonates with Latino audiences throughout the U.S. and Latin America.”
As a part of the partnership, Minivela will leverage Pure Flix’s first-party viewers insights to tell the event of recent micro-dramas and variations tailor-made to household audiences. The slate will embody vertical shorts in Spanish, English, and Spanglish, with manufacturing anchored in Miami, Los Angeles, New York, and key areas throughout Latin America.
Along with producing unique content material for Pure Flix Familia, Minivela will collaborate with Pure Flix on choose distribution alternatives for its family-focused IP and advise on content material acquisition methods aimed toward increasing attain amongst U.S. Hispanic and Latin American audiences. The businesses can even work collectively on model integrations and advertiser partnerships, creating new alternatives and distribution for entrepreneurs to attach with audiences by culturally related, story-driven content material.
“What makes this partnership particularly significant to me is the chance it creates for Latino writers, administrators, and creators to deliver their voices to values-driven storytelling inside the Pure Flix Familia ecosystem,” mentioned actor, producer, and Minivela co-founder Carlos Ponce, who can also be set to star in upcoming Pure Flix Familia tasks to be introduced.
“Minivela couldn’t be extra aligned with the optimistic, compelling, faith- and family-centered tales we’re being entrusted to create with Pure Flix Familia,” mentioned Ruiz, CEO of Minivela. “At a time when a lot of the micro-drama area is pushed by quantity over worth, we’re proud to accomplice with Pure Flix to ship common tales that actually entertain, uplift, and join.”
The alliance underscores Pure Flix’s long-term technique to construct a multi-platform ecosystem serving audiences in search of trusted, household leisure, whereas positioning Minivela as a key artistic and manufacturing accomplice in scaling culturally related, mobile-first storytelling.
Pure Flix Familia will launch later this 12 months as a devoted Spanish-language and bilingual vacation spot rooted in religion, household, and common values—increasing the Pure Flix mission to serve one of many fastest-growing and most underserved audiences within the world streaming market.
About Nice American Media
Nice American Media is the chief in religion and household leisure, and one of many fastest-growing leisure networks on tv. Great American Media is dwelling to a portfolio of leisure manufacturers that commemorate religion, household, and nation, together with Great American Family, the flagship linear community that includes unique Christmas motion pictures, rom-coms, and beloved collection; Great American Pure Flix, the main religion and household streaming service; Great American Faith & Living, the unscripted companion community; and GFam+, an app that lets viewers watch anytime, wherever. Nice America Media, established in June 2021 by Invoice Abbott and a bunch of US-based household places of work, is obtainable through cable, streaming on Pure Flix and YouTube TV, and on the GFam+ app.
About A Minivela Manufacturing, LLC
Co-headquartered in Los Angeles and Miami, Minivela is a bilingual vertical shorts leisure platform devoted to producing cinematic, culturally resonant drama collection for U.S. Hispanic and Latin American audiences. By mixing influencer-driven storytelling with high-quality manufacturing, Minivela delivers tales that mirror the humor, coronary heart, and variety of Latino life throughout the Americas.
The corporate is a three way partnership between actor Carlos Ponce, Brilla Media, and Numatec, and options advertiser and content material partnerships with Nueva Community and strategic unique manufacturing partnerships with Chicano Hollywood on the West Coast.
The family-friendly digital movies are accessible free of charge on all social media platforms, together with Instagram, YouTube, TikTok @MinivelaTV, and in addition to by adtech conglomerate Numatec’s distribution partnerships, and Nice American Media’s platforms, together with Pure Flix. Mixed with Brilla Media’s Nuestro Media community, model sponsors are capable of safe audiences successfully throughout digital, CTV, and different platforms.
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