How Three Malaysian Labels Are Reimagining Urban Fashion

P-23

P-23 has been quietly reimagining how we envision city trend. What debuted as PirateProblems in June 2020, at a time of pandemic uncertainty, was Eazen Lee’s audacious approach to defy the ephemeral nature of recent developments. In March 2023, a partnership with Fong Yau Wei resulted in (Problemes), a model straddling the road between traditional and avant-garde. 

In August 2024, the model resurfaced as P-23, changing into a part of the 23 Firm whereas additionally retaining its rebellious, experimental spirit.

Regardless of a number of rebrands, that core imaginative and prescient has remained steadfast. P-23’s power comes from practical, wearable designs that experiment with construction, texture, and layering. Suppose pleats that drape in methods you don’t count on, multi-panel building creating the boldest silhouettes, or removable parts to present you many other ways to put on a single piece. P-23’s territory is darkish tones, heavyweight materials and a knack for artfully positioned cut-outs.

Signature items embrace the Break up Curve Pants, in gray and brown, which bend construction and motion with a way of ease. The 626 Denim Jacket and 62 shirt function layered panels and architectural tailoring that elevate informal put on to placing ranges. Excellent for individuals who want to combine timeless model with city edge, P-23 items are meant to be lived in, styled freely and worn boldly.

The gathering is obtainable online and at varied stockists together with Fifth (PJ), Hyphaus (KL), Bev C (JB), 604 Gift Shop (George City), and chosen shops in Japan and Taiwan.

Hiraware

Hiraware doesn’t match neatly into the time period ‘trend label’. It strikes extra like a inventive studio, the place concepts move between disciplines and settle into clothes. Based in Petaling Jaya in late 2023 by Alistair, Azril, and Jian Eu, the mission brings collectively a mix of architects, cooks, filmmakers, designers, musicians, and photographers to create work that feels much less mounted and extra open to interpretation.

Materials is a part of that have, an enormous half. The clothes have a crisp but clean end, whereas retaining construction and remaining breathable due to the cotton poplin. The material feels weightless in your pores and skin, releasing warmth and wicking moisture to maintain you comfy by way of lengthy, sweaty days. It’s tailor-made for the warmth of Southeast Asia. 

The design leans towards East Asian sensibilities, discovering magnificence in imperfection, asymmetry and ease. Earthy monochrome tones floor their collections. Every bit is designed to maneuver with the physique. Drapes will be worn unfastened or cinched in on the waist, with a ‘twisted’ buttoning impact that wraps discreetly round your physique. This idea means that you can be inventive in styling the items nevertheless you want.

That flexibility extends into its key items. The Namun Assortment Twisted shirt poplin showcases the model’s power in building, whereas softer, extra laid-back items embrace the sw1 Linen Raglan Henley. 

Hiraware is obtainable at its store in Petaling Jaya and on its website or by way of Instagram.

Good Occasions

Within the realm of athleisure and concrete outerwear, consolation meets construction and elegance with Good Times. 

The model began in 2016. Good Occasions approaches design with a transparent natural intention. Born out of a want to mix efficiency and way of life, the designs take heavy cues from each sports activities and outside tradition, reinterpreting these inspirations into objects that really feel simply as related within the metropolis as they do past it. 

The attire is guided by technical detailing balanced by a clear, easy-to-wear aesthetic. That’s the course that units the model aside. Utilizing each recycled and performance-driven materials, every bit is designed to resist each time and trend seasons.

The silhouettes are relaxed however considerate. Standout items embrace the Sunday Coaching pants: minimize from water resistant cotton twill that maintain their form whereas nonetheless falling right into a flattering drape, with breathable mesh panels. The YKK zipper (recognized for its sturdiness and straightforward glide) is hidden on the knees and again pockets to simply trace at utilitarianism. 

For one thing textural, the Thermal Waffle hoodie’s tactile floor provides depth, whereas adjustable hems, an elastic hood, and a curved double-headed zipper herald flexibility, sharpened by thumbhole cuffs. 

The Thermal Lengthy Sleeve Tee lays it naked, relaxed, and straightforward, minimize from the identical waffle cloth. A ribbed collar contributes simply sufficient type to maintain it sharp and timeless.

Good Occasions is obtainable online at stockists throughout Malaysia, together with Solewhat and Hyphaus (KL), Mano Plus (KL and George City), Bev C (Johor Bahru), and chosen shops in Taiwan and Japan.

This story first appeared on Esquire Malaysia.

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