Morgan Stanley Launches Bitcoin, Ethereum, and Solana Trading on E*Trade

Morgan Stanley has launched spot cryptocurrency buying and selling on its E*TRADE platform, permitting eligible clients to purchase, promote, and maintain Bitcoin, Ethereum, and Solana via a partnership with digital asset infrastructure supplier Zero Hash.

In a post on Thursday, Morgan Stanley stated the brand new providing lets traders view their cryptocurrency holdings alongside shares and different investments in E*TRADE. Digital property are held in linked Zero Hash accounts quite than by Morgan Stanley. The corporate stated trades will carry a 50-basis-point payment, whereas crypto switch performance is anticipated later this yr.

“Our shoppers’ wants are evolving, they usually wish to make investments, commerce, financial institution, and plan for the long run multi function place,” Matt Jones, Head of E*TRADE, stated in an announcement. “Whether or not they’re shopping for their first share, exploring crypto, taking part in an IPO, or planning for retirement, our job is to satisfy them the place they’re – with the arrogance and belief that comes from being a part of Morgan Stanley.”

The rollout coincides with a broader platform replace that features retirement planning instruments, fractional share buying and selling, an up to date IPO Middle, and new options for energetic merchants.

“With the rollout of crypto buying and selling on E*TRADE we’re advancing our digital property technique and bringing new capabilities to shoppers in an built-in method,” Chad Turner, head of Morgan Stanley Wealth Administration Platforms, stated in an announcement.

The launch follows a number of crypto-related initiatives by Morgan Stanley this yr.

In January, the agency filed registration statements with the SEC for spot Bitcoin and Solana exchange-traded funds, marking its transfer towards providing branded crypto funding merchandise. In April, Morgan Stanley stated it was exploring tokenization, tokenized cash market funds, and tax-management instruments for digital property. Later that month, the financial institution launched a cash market fund designed for stablecoin issuers to handle reserves below the GENIUS Act.

Morgan Stanley first disclosed plans to deliver crypto buying and selling to E*TRADE in September 2025, saying it will initially assist Bitcoin, Ethereum, and Solana via Zero Hash. The rollout completes that plan, including direct spot crypto buying and selling to the agency’s brokerage platform because it continues to broaden its digital asset choices.