OpenAI Plans to Merge ChatGPT, Codex and Atlas Into One ‘Superapp’: WSJ

OpenAI is finished pretending it may well juggle many issues directly.

The corporate is merging ChatGPT, its Codex coding instrument, and the Atlas net browser right into a single desktop app—one which executives are calling a “superapp.” Fidji Simo, OpenAI’s chief of purposes and the previous CEO of Instacart, reportedly laid it out bluntly in an inside memo Thursday.

“We realized we have been spreading our efforts throughout too many apps and stacks, and that we have to simplify our efforts,” she wrote, based on the Wall Street Journal.

Simo later added that fragmentation had been “slowing us down and making it tougher to hit the standard bar we would like.” Greg Brockman, the corporate’s president, is stepping in to assist co-lead the overhaul.

Rival agency Anthropic has been steadily profitable over enterprise and engineering clients, largely on the again of Claude Code and its Cowork product, which have gained traction with companies. To this, add an enormous migration from ChatGPT to Claude and the rise of the #QuitGPT movement after OpenAI struck a cope with the Pentagon that Anthropic rejected, and it’s simple to grasp why the corporate is in an uncomfortable place proper now.

Internally, Simo has described Anthropic’s rise as a “wake-up name,” the report notes, and instructed workers they couldn’t afford “facet quests”—a not-so-subtle reference to tasks that consumed sources with out delivering sustained affect.

The superapp’s core guess is agentic AI—techniques that don’t simply reply questions however autonomously perform duties in your laptop: writing code, analyzing knowledge, and navigating the net. The concept is that if ChatGPT is the place you begin, Codex and Atlas must be the place you’re employed, all with out switching home windows.

It’s additionally a shift towards a mannequin that’s already working elsewhere. Anthropic’s desktop expertise bundles its chatbot, Claude Code, and enterprise workflows right into a unified surroundings. In AI, being second to a sample that works might matter greater than being first to 1 that doesn’t.

The cell ChatGPT app will stay unchanged for now. It is a desktop-first push geared toward builders, energy customers, and enterprise clients—the section that really drives income.

What’s telling is what’s being deprioritized as a part of this shift.

Atlas, which launched in October as a Chromium-based browser with an embedded AI agent known as Operator, by no means gained significant traction as a standalone product, particularly after the huge traction that Perplexity Comet received.

Sora, the video generator that briefly hit No. 1 on the App Retailer after its September debut, has since flattened in utilization. Internally, groups have additionally been reshuffled, with compute sources and product possession unfold skinny throughout too many initiatives.

Now, the construction is being simplified round a single core product. The plan is to increase Codex past coding into broader productiveness duties, earlier than folding ChatGPT and Atlas absolutely into the identical surroundings.

Simo framed it as “a chance to mix the strongest AI shopper app and model with the strongest agentic app and actually leverage our shopper scale to offer agentic capabilities to everybody.”

No launch timeline has been introduced. Decrypt reached out to OpenAI to substantiate the reporting and search remark, however didn’t instantly obtain a response.