Senttr Launches as Digital Worker Platform for Operational Teams, Replacing Aisentr

LONDON, April 22, 2026 (GLOBE NEWSWIRE) — Senttr right now launched as the brand new identify for Aisentr, reflecting an evolution in its mission to rework how companies run their operations.

From Job Assist to Finish-to-Finish Operations

When the corporate was based as AiSentr, its focus was on exploring how AI may enhance operational effectivity via focused, single-use purposes. It positioned itself as the last word staff participant, supporting groups within the background, one process at a time.

However as buyer wants advanced, so did the corporate’s imaginative and prescient.

The Drawback: Repetitive Work Holding Groups Again

At present, companies nonetheless rely closely on individuals to hold out repetitive work, from managing invoices and resolving service requests to processing paperwork. This work is time-consuming, error-prone, and pulls groups away from higher-value priorities.

The Resolution: A Platform Constructed for Actual Operational Wants

Senttr was constructed to vary that. Drawing on expertise throughout industries—significantly development and manufacturing, the place fragmented techniques and guide workflows are frequent—the staff recognized a constant hole:

A strong automation platform that may be deployed shortly, works reliably in real-world environments, and avoids the complexity usually related to such instruments. Assume no IT dependency, no jargon. Only a platform any enterprise consumer can use inside minutes.

“Our mission has advanced past supporting particular person duties,” mentioned Mike Fitzgerald, CEO of Senttr. “We’re centered on automating end-to-end operations so groups aren’t simply assisted, they’re unburdened. Grunt work? Sorted.”

Senttr is a digital employee platform for operational groups, taking up repetitive, guide processes so groups can give attention to higher-value work. It integrates into current workflows and operates with human oversight the place it issues most—permitting organisations to maneuver quicker with out dropping management.

The rebrand introduces a brand new identify, brand, tagline and visible identification, reflecting the corporate’s evolution towards a extra human-centric and approachable model expertise.

A New Model for a New Route

As a part of the rebrand, Senttr can also be introducing a brand new visible identification, transferring away from the darkish and lime inexperienced palette of its early days towards softer colors and a extra natural, approachable look. The brand new model displays a easy perception: highly effective expertise needs to be intuitive, human-centric, and straightforward to make use of.

Wanting Forward

The rebrand displays the corporate’s shift from level options in the direction of turning into the central system that powers operational execution. Whereas the identify and visible identification have advanced, the corporate’s dedication stays the identical: serving to companies run smarter, extra environment friendly operations.

About Senttr

Senttr is the digital employee platform for operational groups, dealing with the tedious, time-consuming duties so your individuals can give attention to what they’re really employed to do. Dependable, safe, and able to use in minutes, Senttr combines automation with human oversight the place it issues most.

Grunt work, sorted.

Contact Information

For extra data, please contact mona@senttr.com

A photograph accompanying this announcement is obtainable at https://www.globenewswire.com/NewsRoom/AttachmentNg/6d14d668-b8a9-4c01-a5f1-72bd2abc7764