Inside Moncler’s Re/Icons Collection with Cher, Grace Jones, JENNIE

Moncler has launched its Re/Icons assortment, a marketing campaign that brings collectively Cher, Grace Jones, and JENNIE in a collection of portraits by Gabriel Moses. The gathering attracts on the model’s archive, updating its most acknowledged outerwear and equipment for the current. The marketing campaign is impressed by archival photos of alpine pioneer Lionel Terray, who was an early collaborator with Moncler, and locations every of the three icons on the middle of a crowd, highlighting their individuality and legacy.

Cher seems within the marketing campaign carrying the white Himalaya jacket and the black Verone jacket, accented with a daring yellow scarf. The headscarf is a direct nod to the Bob Mackie costume she wore on The Cher Present, and within the marketing campaign movie, she pulls at it in a gesture referencing that legendary stage second. “Pioneering spirit is simply going ahead and being powerful. Pioneers have been powerful. It’s going and never giving up and being grateful,” Cher says. Her profession has spanned music, movie, and style, and he or she is without doubt one of the few to have received an Emmy, Grammy, Golden Globe, and Oscar.

JENNIE, who has moved from her origins in Ok-pop to change into a worldwide style and music determine, wears the black Karakorum jacket and caramel Tibb gilet. She is surrounded by faces from around the globe within the marketing campaign photos, underscoring her broad affect. “My most extraordinary dream is to maintain discovering completely different variations of myself that I haven’t met but. To maintain creating freely, experiencing new issues, and by no means cease dreaming larger,” JENNIE says.

Grace Jones, identified for her singular strategy to music, style, and identification, wears the Karakorum jacket in deep purple, a colour referencing her collaborations with director Jean-Paul Goude. She is flanked by lookalikes in dramatic make-up, blurring the road between authentic and icon. “Pioneering spirit is about problem. I like a problem that makes me really feel like I achieved one thing that was unachievable,” Jones says. Her profession has been outlined by a refusal to evolve, turning private model into a press release of empowerment.

The Re/Icons assortment itself updates key items from Moncler’s historical past. The Karakorum jacket, initially made for climbers Achille Compagnoni and Lino Lacedelli, is offered in new colours together with purple and black. The Verone jacket, identified for its connection to the Paninari model, and the Himalaya jacket, first created for Lionel Terray’s Makalu ascent, obtain updates equivalent to a cinched waist and a recent emblem. The Tibb gilet, one other Moncler basic, seems in caramel on JENNIE.

This marketing campaign is a part of a broader effort by Moncler to construct a mythology round its heritage, combining a bodily lookbook of archival imagery, a forthcoming function movie with director Daniele Vicari, and its first ready-to-wear line. The casting of Cher, Grace Jones, and JENNIE brings collectively three generations of cultural pioneers, every identified for shaping their respective fields and for his or her enduring relevance.

The Moncler Re/Icons assortment may be discovered now at choose Moncler retailers and on the model’s web site. The journal has additionally checked out Jay-Z and Moncler’s earlier collaboration.

Sources

• Bastille Put up: Moncler Re/Icons: Cher, JENNIE and Grace Jones Re/Define What It Means to Be a Pioneer, October 15, 2026
• Highsnobiety: Moncler’s Alpine Rotation? Cher, Grace Jones, and JENNIE, October 16, 2026
• Every day Entrance Row: Cher, Grace Jones, and JENNIE Star In Moncler’s New Campaign, October 15, 2026